All big businesses have realized today that mobile platforms are the future of electronic transactions and shopping. This is why there is a trend of ecommerce websites co…
All big businesses have realized today that mobile platforms are the future of electronic transactions and shopping. This is why there is a trend of ecommerce websites coming up with their own mobile applications. It’s true that mobile applications are going to become more and more important part of e-transactions but the importance of having professional mobile apps will never go down too. Mobile applications are a huge investment and thus every business has to invest in professional development of their mobile app. What particular benefits will you obtain by having your mobile application? Look at the most important ones here:
- It’s the Future
As the number of mobile devices in the world continues to grow, it only makes sense to have a plan ready for this huge shift. Desktop computers are a dying breed of computers, or maybe a dead one in some parts of the world. People like to do things on the go whether it is shopping, investing in stock market or talking to their loved ones. Not to mention, mobile devices, especially smartphones, have become just as powerful as computers with their latest specifications. What this means is that a smartphone is not an inferior but a superior alternative to desktop computers when you take into account the portability features.
- Apps Provide a Better Experience
There is no debate on how cumbersome the browsers are on mobile devices. They don’t look great and that too much scrolling part can be tiresome for many. On the other hand, an application is designed specifically and exclusively for a mobile device. It does not ask people to scroll too much and the most important information is always available at hand for the shoppers. It’s the overall experience of shopping that makes people keep coming back to mobile apps to make further purchases. Not to mention, you can always control the feel and experience of your app.
- Apps Have the Cool Social Sharing Aspect
Mobile applications are developed after gaining all the insight and data from desktop websites. This is why mobile applications are so refined and to-the-point. Modern mobile apps have social features integrated within them even if an app is built for ecommerce purposes. As soon as someone makes a purchase using your application, a notification is sent to their friends about your purchase. This turns your shoppers into free marketing agents for you. The more contacts they have the more your word will spread. There are unlimited ways available for developers to connect mobile apps to social networking websites too.
- Apps Allow You to Be Always There
The best thing about mobile apps is that they are to be installed only once. After a user has installed an app, it stays there on their computer until they delete it. What this means is that a user gets a look of your application several times a day when they turn on their phone and surf through apps. Even if a mobile user feels like making a purchase only once in a year, your application will still be there to help that user make a fast purchase. The hassle of opening a browser and website, on the other hand, can push the customer away.
- Apps Are Best for Repeating Customers
Mobile apps are undoubtedly the best gift for your repeating customers. Apps make shopping seamless, fluid and fast. Users feel more security using applications than they feel when using websites. Furthermore, it is extremely easy to launch campaigns like loyalty points for your repeating customers and reward them using your application. Your repeating customers will even love the push notifications from you as they pass by your brick and mortar stores, or whenever you launch a new product. It’s just the best way to convert repeating customers into your strongest loyal customers.