Modern businesses rely heavily on the use of graphic design. Talk about online ads, banner ads, logos, visual website elements, magazine advertisements, brochures, pamphl…
Modern businesses rely heavily on the use of graphic design. Talk about online ads, banner ads, logos, visual website elements, magazine advertisements, brochures, pamphlets, etc. These are different ways for businesses to market their identity. Big companies spend millions of dollars in visual marketing while small businesses can also end up spending quite a bit of money advertising their brand online. Thus, it only makes sense if you go for professional graphic design whenever you need your banners, logos and other marketing materials designed. You can recognize a great and professionally done graphic design easily if you know its 5 characteristics. Take a look at those characteristics:
- It’s a Reflection of Your Ideology
Every business starts with a vision and ideology. The first thing that connects your ideology with your customers is your logo. Logos have to be designed professionally and given extreme care because they can make a huge difference. If you have started a brand out of patriotism, you need to design a logo that delivers your ideology and perspective behind your vision to your customers. It is up to your creativity how you introduce patriotic elements to the logo. You have typeface, image, shapes and colors to play with in order to deliver that message. If your logo delivers your ideology clearly, you can say it is a good logo.
- Its Design Is in Accordance with Your Industry
If you look closely and browse through a few logos, you will realize that different industries have different approaches to logos. When it comes to the education sector, universities, colleges and schools design their logos in certain geometrical shapes. They have a certain animal or bird that reflects their thoughts and vision on the logo. In most cases, their logo is stuffed with a lot of content. You have to know if your industry calls for a content-rich logo or a simple one. If your logo follows the elements of your industry just like your most successful competitors, you can be sure your logo is a good one.
- It Is Unique
The main purpose behind creating a logo and branding for your business is that you want your business to have a separate identity from your competitors. This purpose will be killed if someone designs your logo by copying certain elements of another logo. It is best that you start your logo from scratch and follow your brand elements all along the way. Taking inspiration from your competitors’ logos is one thing, copying the whole idea in your logo is a different thing. Don’t hold yourself back from looking at other logos from your industry to get inspiration, but when it comes to doing yours, make it unique.
- It Has a Personality
Your graphic design, particularly your logo, needs to have a personality. As mentioned earlier, it is the use of typeface, font, color, shapes, etc. that gives your logo a personality. Now, this personality needs to match your mission and vision – only then it will have any impact on your customers. If your message is aggressive in nature, it will mostly likely follow sharp and pointy edges in your logo, typeface and other graphic design patterns. If your logo is aggressive, you need to keep your other graphic designs aggressive as well.
- It Is Consistent
No matter how good and cool looking your graphic designs and logos are, the most important thing that makes them successful is consistency. A pointy logo with sharp edged script demands that you follow these elements in your banner, magazine or brochure designs as well. If the main design in your logo is a pyramid or a triangle, you would like to stay away from curves and circles when creating other designs. It’s the consistency of your design that makes you a brand.