5 Performance Metrics Of Social Media Marketing

5 Performance Metrics Of Social Media Marketing
Home Yadonia Group Blog 5 Performance Metrics Of Social Media Marketing

What makes a marketing campaign successful is how closely you are watching it. No marketing campaign is good campaign unless you have the metrics to analyze the performan…

What makes a marketing campaign successful is how closely you are watching it. No marketing campaign is good campaign unless you have the metrics to analyze the performance of your strategy. What if you are spending your money on a campaign that’s actually not attracting any visitors? Worse yet, what if you are not spending enough money on a campaign that is actually receiving great response from your target audience? How would you know that your target audience has liked and endorsed a particular marketing campaign you started? That’s where the metrics appears. This is exactly how the big social media marketing companies deliver great results.

Here are the top 5 metrics to measure your social media marketing performance:

Bounce Rate against Click through Rate

It is natural for any company to start measuring the performance of its social media marketing based on how many clicks it is getting on a particular post shared on social networking platforms. Of course, the more clicks you get the better response it is. However, it does not show you the real picture. You have to see how many people out of those who clicked have left your website right from page one. If they are bouncing off your first page and not viewing any other content, you need to find a way to optimize your website content or make your landing page more relevant to your social media post.

Volume of Following

This is when you look at the total number of people who are following your content. They can be your connections, friends, followers, fans etc. depending on the term that applies to the respective social networking platform. In terms of your blog or YouTube channel, your performance metric is the number of subscribers you have. How many of your subscribers view your content on a regular basis is something that will come later into the equation. Your first goal should be to increase the number of subscribers as much as you can.

Mentions

This is probably the best metric to see how well your social media marketing campaigns are performing. Mention refers to someone on some social networking website talking about your company, brand, product, service etc. by mentioning its name. Now, the important thing here is not to count the number of mentions but the number of good mentions against bad mentions. You want to reduce the number bad mentions and increase the number good ones. There are several tools to keep an eye on the number of mentions of your business on social networking websites.

Share of Social Media Traffic

When you look at the number of visitors coming to your website from your social media marketing posts, you don’t get any useful information. The more useful part of the information is to know how much of that traffic is converting. After that, you will have to compare this conversion against the conversion rate of traffic coming from other sources e.g. search engine optimization. You have to analyze what percentage of the total converted traffic has come from your social media campaigns. If that percentage is still meager compared to organic search percentage, you need to do some more work.

Conversion Rate of Comments/Replies

One more important thing in measuring your social media marketing performance is by looking at the comments and replies on your posts. The most important thing here is to see what percentage of viewers have left comments out of the total number of subscribers. Therefore, the order would be to look at your number of subscribers first, then the number of views and lastly the number of replies. Maintain the good ratios and ramp up your campaigns if you see them dropping.

More Articles From Yadonia Group


The modern website design techniques allow you to create your websites in many different ways. One of the most popular types of website designs is a responsive design. When you have a responsive design, your website's size adjusts automatically when...


​If you are thinking of acquiring Web Design And Hosting Services In Jeddah solutions, then spend some ideas to get the best service. There are several organizations dedicated at providing web solutions, which variety from web development to personalized web creating...


​In existing age, there are several companies who are in need to get, at the location of Jeddah. The performs the important part in improving the revenue on the internet. Now, get the simple to use website which becomes so...


If someone is telling you to stuff the most targeted and potential keywords in your website content to rank high on Google, they are living in a world 5 to 6 years old. A...If someone is telling you to stuff...


​SEO Consultancy In Saudi Arabia has good and expert workers who take their time to understand your problem, analyze the factors that have been lagging your business behind and eventually formulate implementation plans that will help you get great profits due...


​Figure out back why you have contemplated to become a prolific user of the top social media websites such as Facebook, Twitter and WhatsApp among others. It takes courage and effort for one to become an expert consultant in social...


Apart from focusing on mining of petroleum, Riyadh has an additional business in which a good percentage of its population major; that is web hosting. This has been succe...Apart from focusing on mining of petroleum, Riyadh has an additional business...


Social media marketing is the most effective methods of marketing available to businesses today. Social networking platforms are the places from where businesses can reac...Social media marketing is the most effective methods of marketing available to businesses today. Social networking...


​Saudi Arabia is a country that takes pride in its native language, the Arabic language. Most of the citizens, specifically the search engine optimization experts who work in the respective companies, have a good cognition of this language. Moreover, most...


​What comes to mind when you think of Outsourcing Graphic Design In Jeddah services? There are various graphic designs jobs that can be outsourced. Some of the basic services include web design, logo creation and banner designing.Types of design work that can...


Why is web hosting necessary? Basically, web hosting enables website owners publish their work on web pages. Web hosting gives websites a visible online presence. Mysql H...Why is web hosting necessary? Basically, web hosting enables website owners publish their work...


​In Jeddah, the population that is equipped with germane skills and experience in designing of both logos and graphics is voluminous. Similarly, there are many other people who are looking for the same jobs around the globe. Do not just...


Although the iPhone has iOS as its OS and also the development appears like app growth for mac, the aim and also the design coming are considerably absolutely different. The iPhone contact displays are lightweight enough and also the designers...


​Undoubtedly, SEO Content Writing In Riyadh has proven to be among the major things that have brought about development. However, just like most of the other SEO services, it is faced with a number of challenges. Although the SEO experts have...


For you to be on the safer side, you need to work with people who have experience in web hosting and have something to shows part of their achievements. You cannot risk b...For you to be on the safer side,...


There was a time when all you need for ensuring success with search engine optimization (SEO) was to stuff keywords into content and post it online. The search engine rob...There was a time when all you need for ensuring success...


​What are the responsibilities of a Hosting Company In Riyadh? Webmasters have certain expectations. They expect and hope that their sites to be up and running at all times. This is where the services of a Hosting Company In Riyadh comes...


​The process of owning a website does not just revolve around developing the website and leaving it to lie in the computer. There is the major process of looking for a ho...​The process of owning a website does not just...


The beauty of internet marketing is that it allows you to get a feedback on your efforts and collect data on the performance of your campaigns. If you are not closely ana...The beauty of internet marketing is that it allows...


In this increasingly digital age, just about every business out there, whether big or small, has a presence on social media networks like Facebook, Twitter and Google+. I...In this increasingly digital age, just about every business out there, whether big...