Smartphones have become quite an alternative to using laptops and PCs. Many people prefer to use HD mobile screens to browse websites as they feel that they can save content anytime and can take in anywhere. Cell phone companies release a phone every year with the promise of the better use and more intuitive user-experience. With this, several businesses develop mobile applications, optimizing their company’s websites on a daily or weekly basis.
1. Mobile traffic Volume
It is absolutely not necessary for every B2B business out there to have mobile-friendly business applications. This is because each business is different, what they offer and how they offer is different to what others are doing. You need to look at the number of people that visit or try to visit your website on their smartphones. If it is increasing day by day then you should start to consider about mobile application development, but if it’s not increasing you should put halt to this idea for the moment.
2. Source of mobile visitors
Before you think of mobile application development you need to analyze the sources mobile users are coming from and why. Do they come for specific information? Do they just visit casually? Do they get the required information on your mobile website? How long do they stay? All these queries can be solved with help of Google Analytics; it can show you the information traffic coming to your website. Once you have Google Analytics you need to see what types of platform the traffic is coming from, for example, Facebook, Twitter, Instagram, etc. When you realize that, you can develop your own social media presence.
3. What do mobile visitors are looking for; make application accordingly?
Now that you know and understand the power of Google Analytics, you could use it to determine what content your visitors want to see. For example, several users are visiting your clothing brand’s mobile website to look and order evening gowns. You could use Google Analytics to find the information about visitors who are looking for your evening gowns, are they coming mostly from New York? Are they mostly from Upper East Side. With this information in your hand, you can develop and tailor your mobile application according to demands and the needs of people.
4. Types of mobile applications you are going to use
As a B2B business owner, you should know different types of mobile applications. There are three types of mobile applications you can use, native, hybrid and web. A native app is a core app, which you download and install on your mobile phone; you can use this reliable app offline sometimes. A hybrid app is where you can use its cross-platform capabilities in order to integrate maps. A web app is almost like a website, but it is designed to be viewable on any smartphone.
5. Mobile devices you will be developing application for
You to need to know about the devices you will be making your business application for. Mobile application developments come with a cost of making it, maintaining and updating it. Use the power of Google Analytics to determine the type of devices your visitors are using to view your content. For example, are they on iOS, Android or Windows? Each device has a different OS, which means programming your mobile application will be totally different. So look carefully at the statistics and then develop the application accordingly.