How Can Your Business Benefit From Social Media Contests?

How Can Your Business Benefit From Social Media Contests?
Home Yadonia Group Blog How Can Your Business Benefit From Social Media Contests?

Social media marketing is all about being creative. No matter how creative you are with your marketing efforts across social networking platforms, it’s not enough. You kn…

Social media marketing is all about being creative. No matter how creative you are with your marketing efforts across social networking platforms, it’s not enough. You know your competitors will come up with a new idea and beat you big time in getting more followers, customers and fans on their side. One of the most successfully prevailing social media marketing solutions is contests. Businesses now run contests on their social networking pages to get the attention of their audience and make them a part of these contests. If you have ever seen a YouTube video where you were asked to like the video to get a smartphone, tablet or a t-shirt as a reward, you were a part of a contest. This is how social media contests are so good for businesses.

Increase the Community Size

When you have significant online presence through social media, you actually end up forming a community with your fans and followers. The more they follow you the bigger your reach. Social media marketing contests are great ways for you to increase the size of your followers and fans. People who might not be your customers or followers before will start watching and reading your content to become a part of the contest. They don’t even feel that you are selling something to them because whatever they get as part of the contest is free for them. The good thing is that these contests are equally powerful irrespective of which social network you run them on.

Make Loyal Customers

Contests help you make loyal customers. There is a difference between a customer and a loyal customer. A customer buys a product from you but can buy the same product from another brand because there is no emotional connection. As for a loyal customer, he/she will not buy the same product from another brand because of the emotional connection they have with you. A good example of loyal customers is the users of Android and iOS. Android users will usually not move to iOS no matter how much you try to convince them and vice versa. When you reward your customers with valuable and relatable items, this gives rise to a strong connection.

Do Free Marketing

The best thing about running social media marketing contests is that you can do free marketing through them. Contests might not be free marketing per se as you need to make the merchandize that you will reward your contestants through. However, if you are distributing t-shirts as a reward and your t-shirt has a big logo of your company on it, this is going to serve as free marketing for you. As more and more people wear your t-shirts, free marketing will become a thing for you. Not to mention, if one of your customers is a big YouTuber or blogger, they can have a huge influence on their followers and subscribers.

Engage with Customers

Contests help you engage with your customers and target audience. Engagement is an important part of social media marketing. A video that has many views but no comments under it loses its credibility, and no matter how famous it becomes, the absent comments from customers make it look like a lost land. With contests, you get a huge chance of engaging with your customers. They might ask your questions about the contest and you will get a chance to answer them. Customers even love to share their experiences of past contests and this just compels more people to talk. However, you have to be very careful when you engage with customers. Keep your mind open for criticism and do not engage in any controversial conversation with any customers.

More Articles From Yadonia Group


​IntroductionIt is impossible to ignore the role played by experts of social media management services. These expertise services have greatly contributed to the well-being of a good number of businesses. However, there are still several challenges that are associated with...


​Choosing a Hosting Company In Saudi Arabia may prove to be a daunting task. There are so many companies that offer similar services and this is one of the factors that create such difficulty.What characteristics should a reliable Hosting Company In...


Top Web Hosting Companies In Saudi Arabia is popular for its excellent and withstanding services to it s clients. Yadonia Group has been in existence for a number of...Top Web Hosting Companies In Saudi Arabia is popular for its excellent and withstanding...


All wise customers like to research, shop around and make comparisons, and then pay for a service or product. This is what you are supposed to do with search engine optim...All wise customers like to research, shop around and make...


No wonder you are frustrated. You have tried every trick in the book but nothing seems to be working. Is the book wrong or are you in implementing the rules incorrectly? ...No wonder you are frustrated. You have tried every...


​The Best Web Design Company In Riyadh should be your significant important, especially if you want expertly designed and completely looking web page. But, thanks to the increasing requirement of web page developing solutions, nowadays it is a lot more readily...


Are you looking for a server that will serve efficiently in ensuring your business runs well? Dedicated Hosting Server in Jeddah provides you with an irresistib...Are you looking for a server that will serve efficiently in ensuring your business runs well? Dedicated Hosting...


Earlier, we discussed the various types of services provided by a website design company in Saudi Arabia. Among those services was responsive website design, or RWD. The benefit of this type of website design is that it allows your website...


​If you are thinking of acquiring expert Web Design And Hosting Services In Riyadh and growth support, then spend some ideas to get the best support. There are numerous organizations devoted at offering web alternatives, which range from web style to...


​Wordpress is one of the most powerful and handy cms available. It might be used to create a primary weblog, or it can be used as the effective assistance generating your ecommerce business. What is really unique about Wordpress idea...


​There are multiple companies that specialize in logo graphic designs. Nonetheless, only a few of them are able to provide top quality services to their clients and meet their individual demands. Only a few of them have what it takes...


​It is true that every client wants to work with the best graphic designing company that he or she will expect good results after completion of the assigned work. A good profit does not just come from a silver plate....


​A logo is a tool of identity but to be effective in this it must follow certain basic principles during its design. This is exactly what Yadonia Group through Logo Design In Jeddah does; ensuring that the logo they design for...


​It is extremely vital in these days for all people to be computer capable. This type of condition is increasing in all of the parts of the commercial globe day by day. As is common information, the technological innovation industry...


If you want to build your brand and you are looking to do so online, working alongside a professional SEO company is highly recommended. SEO, also known as search engine optimization, is one of the most common practices used today...


It is no secret that the number of mobile users is on the rise today. The number of mobile users has already surpassed the number of desktop users. Businesses now have to...It is no secret that the number of mobile...


In this era of internet, most of the marketing focus is on your website design, SEO, PPC and social media marketing. You don't hear too much about graphic design but you ...In this era of internet, most of the marketing...


Content, in any form or format, is always going to help boost your search engine optimization results. There is no doubt that SEO revolves around content, or more precise...Content, in any form or format, is always going to help boost...


​They advertise companies and business firms through their creative and original web designs, logos, trademarks, posters and business cards. To them visual communication is paramount to the growth of any business. Surely it is. One can prove this by looking...


​When it comes to content development, there is need to be super careful so as to endure that you have the best of the best content. However, this is by no means easy. It requires a lot of considerations so...