When you think of big companies, you imagine their logos in your head. It is still quite a surprise that businesses are not serious with designing their logos when they are starting. They are either very casual at designing the logo or ditch it completely as part of their branding efforts. However, if you look around at the biggest companies of the world, you will realize that their logos have huge significance in their brand identities. However, why are there businesses without logos? Are logos important or do they have a mistaken hype around them? Here are a few reasons to justify the significance of a logo for any business.
Logos Define Your Purpose
You might not realize it but a logo defines the purpose of a company's presence. When a logo is designed, a lot of thought goes behind it. You might give the task of designing a logo to some graphic design firm, but you will have to stay with them at all times in order to guide them on what you want your logo to reflect. You might even be provided with dozens of alternatives of the same logo before you pick one and decide to put it as your brand's identity. During the designing process, you have to keep in mind the vision and mission of your business.
If you notice, you will realize that most sports companies have logos that are really simple yet full of life. This is because sports are all about energy, excitement, passion and spirit. Nike's logo is probably the best example of a logo that is simple yet full of vision. On the other hand, logos of universities and other educational institutions are often very detailed. In simple words, your logo defines the purpose and mission your business stands for. When designed accurately, the logo itself becomes the mission statement of your business.
Logos Help Your Target Audience Identify Your Brand
When you turn your business into a brand, you have to create an image in the minds of your customers. You can't create long slogans that would make an impression in the minds of your target audiences. There has to be something visual that sticks in people's minds. That's where the logo of a company comes in. When it comes to making visually powerful logos, you might want to look at companies like Google, Apple etc. The apple used as a logo for Apple has become a symbol of status. When you want to show off an Apple product, you just want the Apple logo to be shown.
In a similar fashion, people like to identify your logo and buy your products when they are looking through products during their shopping. It's your logo they associate their feelings and emotions with.
Logos Reflect Ownership
Your logo reflects your ownership of your brand. You can say your logo is like a stamp or signature of your brand. It goes on your products and even the stationery items used at your workplace. When you make products, you put your logo on them and leave it on people to identify your products with your logo. Forgers and fakes can stay away from stealing your products because of the presence of your logo on them. However, if some company is daring enough to steal your logo and put it on its products to use your name, you could easily pull them in court for stealing your logo.
For a logo to become an identity of your brand, it needs to be designed professionally. It is important that you work with reliable graphic design professionals to help you come up with a professional and inspirational logo.