If you are reading this article, you are likely to be aware of the power of social media to sell your products and services. Social media marketing is a tool that is taki…
If you are reading this article, you are likely to be aware of the power of social media to sell your products and services. Social media marketing is a tool that is taking customer-business interaction to a new level. To fully optimize the new doors opened by social media you need to employ all the tools at your disposal. The importance of graphic or visual design for your social media posts is apparent.
Most of your potential customers are spending most of their time on social media. They are exposed to a large variety and quantity of social media posts that continually stimulate their visual senses. Alluring images and stimulating videos grab their attention. The competition to catch the eye of a consumer is getting increasingly severe. The decreasing attention span of users has made matters worse.
You need to come up with engaging content that uses graphic design concepts in a smart way to survive the new social media landscape. Here are some of the most useful graphic design tips you can use to optimize your social media campaign.
Go Easy on Text
The first thing you need to realize that few people find it useful or interesting to spend their time on reading text in social media posts. Twitter allows 140 characters and for many even they are being extravagant. Post unique short posts with text that is interesting, informative and humorous all at the same time. Text accompanying pictures or videos is the way to go.
Merge Text with Pictures
To fully optimize your text message why not merge it with picture. Use multiple layers in Photoshop, to put a layer on top of your favorite image. Decrease the opacity of the top layer and add text to it. This way the consumers will be able to enjoy both the text as well as the picture.
There is no better way to convey otherwise boring or heavy information than to design light and creative Infographics. Using numbers, charts and pictures, you can ensure an effective communication of ideas and information. A good infographic tells a story. It offers systematic and logical flow of data and information.
Instead of answering queries of your customers or clients directly through text posts, it is a great idea to upload screenshots of the related query and its response from your website’s FAQs. Useful information like this has a great chance of being shared on various social media platforms.
People like to consume quotes themselves and share them with their friends. Using smart graphic design techniques, you can make quotes more fun. Add images to quotes. Use backgrounds that go along well with your quote.
The icon or logo of your business is of critical importance. Many people will recognize your business through your icon. Make sure to spend time and effort to come up with an enticing company logo. When it comes to sharing your logo on social media, ensure to do it frequently to increase your brand awareness. Adding logo to everything you post is not that bad of an idea.
Do not be afraid to use the power of negative space. Not every graphic you make must be filled with text and pictures. A simple picture with no background and a couple of sentences can sometimes be more effective than an elaborate infographic.
It pays to be fun on social media. When you have to use text, why not play with fonts. Use unexpected combinations of fonts. Place your text in creative ways and fashions within your graphic. Catchy colors can jump out of the screens and grasp the much-needed attention.
If you follow these graphic design tips, you are sure to get better results from your social media marketing campaign.