Not all websites are created the same. Since the target audience for different websites is different, they have to be designed from the scratch to meet the needs of that particular audience. When you are looking for a website for B2B customers, you have to build trust and send out a strong impression right from the first look at the website. Professional web designing companies know the ins and outs of modern designing techniques, and so you should pick them for the job without focusing too much on the costs. To know whether your website is designed with B2B in mind or not, take a look at these factors.
Does the Design Communicate Your Message Well?
If you did not know, your website’s design is really important in communicating your message with your target audience. With B2B websites, you have to have strong communication on the website that tells your website visitors within seconds what you are all about. This is done by using not only optimized text content but also making use of visual content on the website. For example, if you are a construction company, a background picture with a construction project in progress will be a perfect addition to the website. An important thing here is to use a real picture of your workers working at a site. You want to stay away from stock photos as much as possible.
Is Your Website Optimized for Mobile Devices?
How could you even think of impressing your B2B clients without having a mobile-optimized website? Not only does a mobile-optimized website give you access to a wider audience but it also builds trust in your brand when your customers and clients look at it. With a website optimized for mobile devices, your partners realize that you are doing serious business. Not to mention, from a worker at the bottom of the hierarchy to the executive on top of the pyramid, everyone is now using a mobile device. They like to see the content on the go, and you need to deliver a seamless experience for them on their mobile devices.
Does Your Website Make Use of the Infinite Scrolling?
When you are viewing a website on your mobile device, is it easier to tap on the tabs within menus and submenus or just scroll down on a single page? You know the answer to this question pretty well. The infinite scrolling websites have remained some of the most popular website designs even in 2017 not only because they are convenient to view on mobile devices but because they give you the opportunity to present a lot of information about your brand more noticeably. For example, most websites with infinite scroll design have statistics about their industry and business showcased on them. This grabs the attention of the visitors immediately and can be an excellent way to win the trust of your B2B customers.
Do Your CTA Buttons Look Clickable?
It does not matter whether your website is going to focus B2B or B2C, it needs to have appealing call-to-action buttons. These buttons are created by using certain design elements, keeping the backgrounds clean and using contrasting color themes. The more your call-to-action buttons stick out, the more chances you have of increased conversion rates. Not all website design professionals know the art of designing clickable CTA buttons. You have to look for the ones who understand how to make these buttons count. In addition to their design and color, you should also choose the right text to appear on the faces of the buttons.