Reducing A Website’s Bounce Rate With Efficient Web Design

Many businesses that start their websites on the internet think it is enough to have a website when that’s not the case. Even when you are getting your website design mad…

Many businesses that start their websites on the internet think it is enough to have a website when that’s not the case. Even when you are getting your website design made by professionals, you need to be a part of the development process. You must know that your website carries all the elements that can retain your website traffic. Keeping the bounce rate as low as possible is the biggest challenge for any website because no matter how cool your website looks, if a lot of visitors bounce away from it within a first few seconds, that’s bad news for your SEO. Here is how an efficient website design keeps your bounce rate low:

It Is Simple and Easy

The first thing you will notice about an efficient website design is that it works with simplicity. The more clutter you create on your website the more you cause your visitors’ focus to disperse. A simple website design has white and blank space used efficiently. It then has content placed in all the right positions where website visitors can easily notice and read it. With a simple design, a visitor can easily find the information they are looking for. The location of the tabs is intuitive and even the information is placed under unambiguous categories to make it easy for visitors to find the needed information.

It Loads Faster

One of the biggest challenge for even the most expert website designers is to write short code and still get great visual effects on the website. As they continue to work on the website’s functionality, the code starts to get heavier. This takes a toll on website’s load time. According to a survey, 30% of the people said that they will bounce off a website if it takes more than 10 seconds to load. For them, the website should load anywhere between 6 to 10 seconds (source). This is the reason website developers are now putting more and more work into making websites load faster.

It Looks Great on Mobile

As time passes, more and more people around the world are shifting to mobile platforms. They like to use internet from their mobile devices more than they do from their desktops. Google also introduced new algorithmic changes where websites that were not optimized for remote devices will not appear in searches performed on mobile devices. One of the biggest frustrations for mobile users is scrolling. When your website is not optimized for smartphones and tablets, it requires a lot of scrolling. Rather than continuously scrolling and hurting their thumbs, they move to a mobile optimized website.

It Makes Navigation a Breeze

User-friendly navigation is what modern website designing revolves around. You have to make it smooth for your website visitors to move from page to page, menu to menu and category to category, with ease. A clickable brand name on the top left is a must for modern websites. The availability of tabs on the top should be consistent on every page so visitors can return to pages they were visiting earlier. An efficient website design also includes the search feature. This feature allows visitors to search for specific items on the website rather than going through layers over layers of pages.

It Avoids Intrusion

One of the things website visitors hate the most is intrusion. Pop-up ads, pop-up surveys and email opt-in forms, etc. are a requirement for a business to increase the size of its database, but they should be intrusive. If you have a chat feature on the website to help visitors, keep it to a side or corner where it does not interrupt the navigation of your website visitors. Interactive tabs with fancy looking submenus are great for the “wow” factor on your website, but they should not overlap with other important elements on the website.