10 Years Of SEO – How It Has Changed And Affected Our Businesses

10 Years Of SEO – How It Has Changed And Affected Our Businesses
Home Yadonia Group Blog 10 Years Of SEO – How It Has Changed And Affected Our Businesses

They say some things never change, but not in this case because quite a few marketing channels around us have evolved and that too rather swiftly. Search engine optimizat…

They say some things never change, but not in this case because quite a few marketing channels around us have evolved and that too rather swiftly. Search engine optimization (SEO) for one has seen some dramatic changes over the past 10 years. In its early years or infancy period, the practice of SEO was the shady process of just shuffling and stuffing keywords. You would just tweak back-end codes and spam and stuff links until you would start ranking well for those keywords of your choice. Thankfully though, Google was clever enough to stamp out those practices pretty quickly. Ever since its search algorithm and keyword preferences have never really stopped evolving.

So what are the few things that changed SEO over the past decade?

Content

First and foremost we need to take into account the rise of content marketing as one of the most formidable forms of online promotional tactics. Content marketing is a part of every successful SEO strategy and needless to mention that Google has been steadily refining what it considers “good” content over the past 10 years. Experts say that the Panda update in the year 2011 served as a deadly blow to the head to every spammy article and/or blog and content which was nothing but words and phrases stuffed with keywords. After this Panda came into action, it became virtually impossible for anyone to get away with any kind of gimmicky or tricky content. So no more high quantity content while compromising on quality and substance and that shows now in their current practices.

No More Link Schemes

Google says that any attempt to influence your ranking with links qualify as a link scheme. By the end of the first decade or in the late 2000’s that is, Google had stamped out most of the prevailing black-hat and spam-based link-building practices adopted by many businesses. They had penalized participants and by the year 2012, with the Penguin update, link building was given a much needed face-lift. That is what made link building what it is today with only natural link attraction and valuable links being added with guest posts that work to earn you a higher rank.

Knowledge Expansion

With the advent of the internet and its wide coverage and increased use all over the world, people have come in contact with more and more information and gotten themselves familiar with words and terminology that was earlier not a part of search engine optimization. Now content marketers have to include words and phrases in their content that were nowhere to be found up until a few years ago. With time we have evolved and so have the words and phrases that we use to look for products and services on the internet. This evolution will continue to happen for as long as there is still scope for improvement.

More Articles From Yadonia Group


​Since time immemorial, Social media services have improved to a great notch through the efforts of the constantly improving technology and specialists. For instance, talk of social media marketing, printing services, web design and the graphics design, all have now...


​By now, you are practically a master of this new-fangled concept called search engine optimization. You know that it is all about making your website look important to prospective clients, and that it involves the infusion of industry-specific keywords into...


​Every business person has a goal in which he or she must towards achieving. At some point, the business may run appropriately at a profit. However, at some point, you might be shocked to realize the profits have decreased and...


​IntroductionClearly, everything tends to be best done when a given order is followed. This ensures that you do not follow wrong procedures in doing something that you would have done super easily. Similarly, when seeking Graphic Design Services In Jeddah,...


If you have taken a keen look at the statistics of internet users' preference for companies that offer web hosting services, you must not have failed to notice the popula...If you have taken a keen look at the statistics of...


​The personnel are experienced in the field of logo designing with a wide range of characteristics. Try Yadonia Group today and you are not going to be disappointed because each and every Logo Designer In Riyadh has what it takes in the...


​Does your business run on their own email server? Do you have a web server in the house? Hosting Solutions In Saudi Arabia has a proposal for you. Why not switch to a hosted server?Hosting Solutions In Saudi Arabia is a practical...


​Social media marketing can be loosely defined as a form of online marketing that uses social media tools. The major is to share to content across the social media platforms. Facebook Social Media Marketing In Riyadh aims at increasing brand exposure...


​IntroductionIn this digital arena, everything has been made a lot easier and much more convenient than ever before. Remote workers tend to be the most lucky people since...​IntroductionIn this digital arena, everything has been made a lot easier and much...


​Are you new to Hosting Services In Saudi Arabia? Does the term hosting sound foreign and technical to you? Hosting Services In Saudi Arabia is not rocket science. For the newbies, the article will discuss in details a few terms associated...


​Getting to know the company names of the various firms you want to choose is very significant. There are various ways in which you can access them. One of them is asking the people who might be well informed about...


What would you consider as Reliable Hosting In Riyadh? What factors do you think would make a situation to be termed as Reliable Hosting In Riyadh?Reliable Host...What would you consider as Reliable Hosting In Riyadh? What factors do you think would make a...


Search engine optimization is an ongoing process for any business with an online website. Since it is a continuous process, consistency and improvement are the main keys ...Search engine optimization is an ongoing process for any business with an online...


​There are many hosting plans that clients can choose from. However, Managed Dedicated Hosting In Jeddah remains a favorite among many people.What is Managed Dedicated Hosting In Jeddah? This is a hosting plan whereby a single user is assigned a single...


Shared Web Hosting In Saudi Arabia is a hosting plan loved by many people, thanks to its affordable prices. It is budget friendly. As a matter of fact, compared to o...Shared Web Hosting In Saudi Arabia is a hosting plan loved by...


A professional website design is the requirement of any small or big business today. However, a B2B website needs to be designed differently than a website for B2C busine...A professional website design is the requirement of any small or big...


​IntroductionSEO Packages In Riyadh have been availed to us in a number of forms. This includes in terms of content development package, online marketing package, social media package, search optimization package and so on. The good news is that each of...


What is website hosting?It is a type of service that enables accommodates websites on severs over the internet so ha they can be accessed over the World Wide Web. Website...What is website hosting?It is a type of service that enables...


​When releasing a web page, selecting a Web Designer Company In Saudi Arabia to start its promotion is a must. SEO has since its beginning been assisting sites and companies develop from small and regular scaled companies into large businesses. Through SEO...


The fact that clients pay for the web hosting services means that they deserve the best treatments by the company workers and the managerial staff at large. For instance,...The fact that clients pay for the web hosting services means that...