Understanding The Changing SEO Trends

Understanding The Changing SEO Trends
Home Yadonia Group Blog Understanding The Changing SEO Trends

We have witnessed several developments in SEO over the past couple of years. As we enter into 2017, many of the prominent trends of the last few years are discontinued an…

We have witnessed several developments in SEO over the past couple of years. As we enter into 2017, many of the prominent trends of the last few years are discontinued and a new SEO landscape has come into action. Some of the SEO trends that have been updated or discontinued are as follows:

  • No more Right Column Ads: Google has removed right column ads from SERPs. This means that search results now span over a wider space.
  • Longer Descriptions and Titles: Last year in May, something important was observed. Google has redefined the character limits for page titles. For mobile SERPs, the length is 78 characters and for desktop pages, 68 to 70 characters. Moreover, the SERPs displayed longer Meta descriptions extending up to almost 3 lines instead of two.
  • No Mobile-Friendly Label: The Mobile-Friendly label has been deleted from the SERPs. Google implicated this in an attempt to de-clutter its pages as almost 85% of the websites had already become search friendly by August 2016, when the update was announced.
  • Negative Points for Pop Ups: Google has started penalizing websites that use pop ups.
  • Accelerated Mobile Pages: AMP is a Google-backed technology for speeding up the loading time for mobile pages to an incredible average of 0.7 seconds. Google announced in September last year that an AMP icon would be displayed on its mobile SERPs. AMP is not a ranking signal; however, this would result in getting more clicks.

How to Keep Up

Google’s algorithm updates keep business owners and marketers on their toes. Here are a few ways businesses today can keep pace with the changing SEO landscape.

Hybridization

As modern consumers become more sophisticated, businesses and SEO professionals must come close to each other for creating spot-on digital marketing content. It is evident that businesses that want to compete with their rivals in today’s digital age must break down all barriers that separate their project managers and their SEO teams.

To reach customers by adopting changing SEO trends, a business must collaborate with digital marketers for running hybrid campaigns. This means your offline (conventional marketing) must be in-synch with your digital marketing.

To make sure all teams are working hand-in-hand with each other:

  • Host meetings and sessions to devise marketing campaigns that can run on different channels
  • Keep up with the most current SEO trends that are deriving more results for collaborating on different projects
  • Develop common grounds for conventional and digital marketing by defining the interest, vocabulary and lifestyle of your audience. Some brands receive a large percentage of traffic through mobile only while others may need to develop a more sophisticated SEO strategy to encompass both mobile and desktop consumer-base.

Mobile and Speed

When it comes to mobile, Google itself claims mobile to be an effective tool for making quick decisions today. Therefore, adopting a mobile-first approach for creating an effective SEO strategy has become crucial. This means all user experiences and customer interaction methods must be devised by keeping mobile devices in our mind. Since Google first launched the AMP project at the end of 2015, the role of speed, especially on mobile devices, has greatly contributed in driving more traffic.

Google had predicted that slow load times would ultimately hurt the user experience and that is why a one-second delay results in a 7% reduction in conversions. Mobile has also witnessed an increasing emphasis on the development of micro moments, which are people’s reflexes when they turn to a device to get an answer for an immediate need.

Final Thoughts

Keywords are still important. But the changing SEO landscape has made it all the more important for businesses to employ dedicated SEO professionals to attract more users; hence, more business. Users are prone to type in full queries or phrases rather than mere keywords and your SEO efforts should be focused on providing the exact answers to their queries. i

More Articles From Yadonia Group


When most people refer to a good website design, they think about the face value of the website. For them, website design is more about how the website looks than how it ...When most people refer to a good website...


​Cross Platform Mobile Application Development In Jeddah is a relatively young and aspiring technological section. As the number of smart-phone customers is improving day by day so is the demand for mobile program growth. Cell phone programs growth is a complicated...


​Hosting PHP Mysql In Riyadh is one of the most effective ways of storing data. It has the benefit of being flexible, avoids data storage in a single large area and is comprehensive too. If you are looking for an option...


Interactive media has drawn a great deal of focus in recent history. It allows businesses to draw the attention of visitors and customers during the most important moments of the decision-making process. By hiring a professional video animation company, information...


​What exactly is Hosting Dedicated Server In Riyadh? What are the advantages and disadvantages? Is it ideal for my small business?People have a lot questions related to Hosting Dedicated Server In Riyadh. Some may have a slight idea but others...


​An excellent Web Design CMS In Amman Designing is very essential in Internet Company marketing & plays part in the success of the organization. For creating an innovative & unique website style you need to take a help of an excellent...


There has been a significant change in social media marketing over the past few years as many brands and companies have shifted more towards info-graphics or visual marke...There has been a significant change in social media marketing over the past...


The foundation of search engine optimization is made of trust, authority and relevance. There is no doubt relevance is the most important concept of SEO because it streng...The foundation of search engine optimization is made of trust, authority and relevance....


​There are many agencies in Jeddah that provide best solutions for graphic designing. You need to know the right information to equip yourself with when you think of setting up your personal or group institution. Whether you have another option...


Social media marketing has become one of the most effective ways of boosting visibility for a business in the online world. With billions of people visiting social networ...Social media marketing has become one of the most effective ways of boosting...


Many who have hosted their emails with this group do not ever regret because what they get is better services that are ever improving. Below is what you will benefit by h...Many who have hosted their emails with this group...


​Undoubtedly, SEO Content Writing In Riyadh has proven to be among the major things that have brought about development. However, just like most of the other SEO services, it is faced with a number of challenges. Although the SEO experts have...


​IntroductionSEO services have come to rescue many businesses from the hardships experienced using traditional means. As a matter of fact, although they began at a low note when they were first introduced, they have really thrived in many countries today....


Iphone App Development In Riyadh is currently progressively coming up to be essential particularly for those businesses that don't need to go away any customer unwatched. These good mobile phones have helps the user with availability to the net from a...


In today's age, it is crucial for businesses of all types to create a website in order to gain recognition in the industry and market their products and services. The mor...In today's age, it is crucial for businesses of all...


​What exactly is Enterprise Social Media Management In Riyadh? It can be loosely defined as the process of categorizing various forms of online communication mediums that are dedicated to content sharing and collaboration.With the increasing number of social media users,...


​Having a web page has become an essential need of the time for organizations all over the world as it is the most beneficial way to connect for organization organizations with their members. This is why organization organizations choose having...


Joomla is a perfect and amazing free cms. Joomla is a well known and popular CMS that allows the customer to modify, and make sites that will be attractive, functional, innovative and online search engine friendly in nature. Joomla Web...


​With cell mobile phones as well as mobile phones becoming an essential part of our lives, so has the idea of cell phone programs. This software program is so designed that it can function on hand-held gadgets such as cell...


A business logo is much more than some cool art with company's name in it. A layman might even ask why a company needs a logo in the first place. It's true that a company...A business logo is much more...