Understanding The Changing SEO Trends

Understanding The Changing SEO Trends
Home Yadonia Group Blog Understanding The Changing SEO Trends

We have witnessed several developments in SEO over the past couple of years. As we enter into 2017, many of the prominent trends of the last few years are discontinued an…

We have witnessed several developments in SEO over the past couple of years. As we enter into 2017, many of the prominent trends of the last few years are discontinued and a new SEO landscape has come into action. Some of the SEO trends that have been updated or discontinued are as follows:

  • No more Right Column Ads: Google has removed right column ads from SERPs. This means that search results now span over a wider space.
  • Longer Descriptions and Titles: Last year in May, something important was observed. Google has redefined the character limits for page titles. For mobile SERPs, the length is 78 characters and for desktop pages, 68 to 70 characters. Moreover, the SERPs displayed longer Meta descriptions extending up to almost 3 lines instead of two.
  • No Mobile-Friendly Label: The Mobile-Friendly label has been deleted from the SERPs. Google implicated this in an attempt to de-clutter its pages as almost 85% of the websites had already become search friendly by August 2016, when the update was announced.
  • Negative Points for Pop Ups: Google has started penalizing websites that use pop ups.
  • Accelerated Mobile Pages: AMP is a Google-backed technology for speeding up the loading time for mobile pages to an incredible average of 0.7 seconds. Google announced in September last year that an AMP icon would be displayed on its mobile SERPs. AMP is not a ranking signal; however, this would result in getting more clicks.

How to Keep Up

Google’s algorithm updates keep business owners and marketers on their toes. Here are a few ways businesses today can keep pace with the changing SEO landscape.

Hybridization

As modern consumers become more sophisticated, businesses and SEO professionals must come close to each other for creating spot-on digital marketing content. It is evident that businesses that want to compete with their rivals in today’s digital age must break down all barriers that separate their project managers and their SEO teams.

To reach customers by adopting changing SEO trends, a business must collaborate with digital marketers for running hybrid campaigns. This means your offline (conventional marketing) must be in-synch with your digital marketing.

To make sure all teams are working hand-in-hand with each other:

  • Host meetings and sessions to devise marketing campaigns that can run on different channels
  • Keep up with the most current SEO trends that are deriving more results for collaborating on different projects
  • Develop common grounds for conventional and digital marketing by defining the interest, vocabulary and lifestyle of your audience. Some brands receive a large percentage of traffic through mobile only while others may need to develop a more sophisticated SEO strategy to encompass both mobile and desktop consumer-base.

Mobile and Speed

When it comes to mobile, Google itself claims mobile to be an effective tool for making quick decisions today. Therefore, adopting a mobile-first approach for creating an effective SEO strategy has become crucial. This means all user experiences and customer interaction methods must be devised by keeping mobile devices in our mind. Since Google first launched the AMP project at the end of 2015, the role of speed, especially on mobile devices, has greatly contributed in driving more traffic.

Google had predicted that slow load times would ultimately hurt the user experience and that is why a one-second delay results in a 7% reduction in conversions. Mobile has also witnessed an increasing emphasis on the development of micro moments, which are people’s reflexes when they turn to a device to get an answer for an immediate need.

Final Thoughts

Keywords are still important. But the changing SEO landscape has made it all the more important for businesses to employ dedicated SEO professionals to attract more users; hence, more business. Users are prone to type in full queries or phrases rather than mere keywords and your SEO efforts should be focused on providing the exact answers to their queries. i

More Articles From Yadonia Group


​Web Design SEO In Jeddah an E-Commerce Web page can be one of the most beneficial advertising models for company homes and organizations. These sites offer the much desired facility of circulating, selling items and solutions on the internet to a...


​Web Search Optimization career is not a simple task. It requires someone who is persistent in delivering unparalleled results to the business owners and must be hard working. On the contrary, someone who cannot meet these specifications should not be...


​You are working on a style, and a several time later it's done. Sensation extremely pleased, you display some individuals for evaluation. They don't like it, it affects their sight. Has this ever occurred to you? It's very simple to...


​IntroductionIn order for any business to thrive in the prevailing stiff competition, there must be a good social media management agency. Social Media Management In Saudi Arabia has kept so many businesses on the lead as they are well imparted with...


​Thanks to the technological advancements made and the widespread use of social media, the importance of social networking tolls cannot be underestimated. They are important in connecting people from all over the world. Enterprise Social Media Management In Jordan is a...


Do you know how to find an affordable web hosting company? If you have never run your own website before, you may think that it is difficult or expensive to create your own site on a hosted server. The good...


Professional web style has become the fad for any companies. The corporate world has now noticed the abilities of the World Wide Web as well as potential than me to Penetrate the houses and workplaces. The lenders want the web...


​Taking your internet organization is a wonderful idea. If you want to promote your products as better as possible, you should invest in a representative website. Regardless of whether you aren't too accustomed to web development. If you don't know...


Not very long ago, people used to go for irrelevant keywords and other unnecessary things just to make sure their site got a decent amount of online traffic. This techniq...Not very long ago, people used to go for irrelevant keywords...


Why is web hosting necessary? Basically, web hosting enables website owners publish their work on web pages. Web hosting gives websites a visible online presence. Mysql H...Why is web hosting necessary? Basically, web hosting enables website owners publish their work...


​The technological innovation is hammering up the globe easily and more enhance editions may come in the following years but the most discussed technological innovation nowadays is a Smartphone. The globe has shifted and restricted itself in the darkness of...


If you have been reading the previous articles in this thread, then by now you are a relative expert on what a mobile application is, and why you need one today to ensure the success and prosperity of your own...


In this era of technological advancement, Hosting In Saudi Arabia has become a necessary evil. Businesses and individuals that need Hosting In Saudi Arabia services are now spoilt for choice thanks to the many options available. With the various hosting services available,...


​The today's business is not like the ancient business platforms where people had to move over long distances in order to pay for and get the goods. This was a burden as they had to spend extra cash for the...


​Website hosting services offered under Cheap Website Hosting In Jeddah are at the heart of every client because of the following solid reasons;AffordabilityCheap Website Hosting In Jeddah is extremely cheap and affordable by every individual. Many website host companies offer spaces on...


Your website is your biggest marketing tool. It can make or break your chances to increase your customer base, improve your conversions and consequently earn your busines...Your website is your biggest marketing tool. It can make or break your chances...


When you read articles from the most expert marketing professionals, they always recommend professional social media marketing services. This is not because they are paid...When you read articles from the most expert marketing professionals, they always recommend professional social media...


​If you are thinking of acquiring expert Web Design And Hosting Services In Riyadh and growth support, then spend some ideas to get the best support. There are numerous organizations devoted at offering web alternatives, which range from web style to...


​Are you craving to have a large Facebook fan base? Do you wish to have more engagements on your posts from your followers? Do you wish to make more money for your business on Facebook?Those who answered yes to the...


​Technology has been advancing over the years. One of the major contributors to digital internet marketing is Amman through its professionalism in SEO Web Development In Amman. The world of business has become a global village where buyers and sellers...