Passing The Possum Algorithm Test

Passing The Possum Algorithm Test
Home Yadonia Group Blog Passing The Possum Algorithm Test

Google has been trying rather hard to make our lives much simpler and another step forward in this direction is the Possum algorithm. Many digital marketing experts see t…

Google has been trying rather hard to make our lives much simpler and another step forward in this direction is the Possum algorithm. Many digital marketing experts see this as a fantastic opportunity for you to revamp your SEO strategies and realign your online activities. Your business is going to be the ultimate winner in this constantly changing environment if you choose to abide by the rules that this new algorithm sets!

According to reports, Possum is a little complicated devil of an algorithm that is primarily going to affect local search listings. The change here has been quite phenomenal as Possum alters the way you see your local searches and the way they are pulled up. There is more emphasis on the IP address or location of the searcher when sorting down and listing the search results for any query. This means that an individual will be looking at a list of highly localized results.

This is going to help your business a lot if you have your specific location and all information entered into Google’s listings. Doing this will increase the amount of business you get but to take the benefit of this algorithm you have to ensure that your important and only correct details are available on Google. So, to understand it better let’s just say that if your business isn’t physically located in the city you want to target but is close to it, competing with more centrally located or easily approachable businesses becomes difficult. This will be done away with the help of Possum.

Let’s Get Down To the Specifics of It

1. Business Outside City Limits?

A problem that many businesses used to face in Local SEO was that if they fell right outside the physical limits of a particular city, they would not rank for any keywords that included that particular city name. These businesses would often end up losing potential clients as they don’t fall into any city according to Google Maps. After the Possum update, many businesses like this would be able to rank for the same keywords and phrases as the listings within the city limits. So, if you are a business located on the outskirts of any city or town, you would see a massive increase in your local ranking with relation to the city closest to you.

2. What Is Your Address And Affiliation?

Before the Possum update what the users could see was a local filter applied to every local listing. This would filter out profiles that shared a phone number or domain. For instance if a local dental clinic has one listing each for every dentist practicing in the clinic and then a separate listing for the practice, then only one or two of them would show and the rest of them would be filtered out.

But since this update, a lot of businesses would be filtered out due to their address being common. So if you fall in the same category of business as another listing sharing the same address, only one would show and the rest shall be filtered out. This does not mean that they get removed but in fact you can actually see them if you just slightly zoom in on the map.

3. Where Is The Searcher Located?

Since the Possum update it has become more important for the business to make sure that the searcher location is close to them. This way the local listings that are closest to them would show higher in the results page and on much higher ranks. This is because the further the searcher gets away from the city, the more zoomed out the map appears and the listing thus goes down in the ranking.

4. Are There Any Keyword Variations?

Search results since this update would vary much more than they used to before. You can see a lot of reports of variations in keywords affecting the listings. These variations can be as slight the inclusion of the state name or even the order of keywords typed in. Since the Possum update, a lot more fluctuations between similar keywords can be seen as some results would be filtered for one query but then appear back if the state abbreviation is added to the keyword.

It is thus safe to say that we will see a lot of fluctuations, and for the most part Google seems to be A/B testing these various ranking signals, but only future will tell what this algorithm holds for local businesses

More Articles From Yadonia Group


​Gone are the days when visiting a website was only possible on a desktop pc. Accessing a website has been completely changed by tablets and smartphones. Users now prefer to use their smartphones and tablets to search for content on...


​There is no other place to look for unparalleled SEO consulting services rather than Riyadh. Multiple number of people visit various companies to request for these services. Most of them are interested in going back sine the services provided meet...


Social media marketing is one of the most important online marketing businesses for businesses. Today, your business is only as good as its social media reputation in mos...Social media marketing is one of the most important online marketing businesses for...


Many online clients can indeed bear witness that this group has done a marvelous job to online marketers who can advertise what they have through hosting their informatio...Many online clients can indeed bear witness that this group has done a...


Social media marketing has become one of the most effective ways of boosting visibility for a business in the online world. With billions of people visiting social networ...Social media marketing has become one of the most effective ways of boosting...


​It is no surprise that non-profit organizations have also embraced Social Media Marketing Services In Riyadh. One would wonder why? This is because using social media is very easy and it is free too. Nonprofit organizations work on a limited...


​Android Developer In Riyadh is now becoming one of the most popular development resources. Besides the tough features, it offers a range of advantages for mobile program designers. It can be handled easily and simple to apply because it is free...


IntroductionThere are so many service providers of VPS hosting in Riyadh today. What began at a low note when it was first established has now taken root to incredible le...IntroductionThere are so many service providers of VPS hosting in Riyadh...


​Professional Web Design Company In Saudi Arabia perform an extremely part when it comes to internet company. Sites can obtain higher position in a variety of Google if they are developed in an organized as well as effective fashion. An experienced...


​The world is changing much faster than we expected, trends are changing with the blink of an eye. If you think that your company's website is not affected by ever-changing trends, you are mistaken. To be on top of the...


Think you don't need a professional web designer? Well, think again. Doing it yourself may seem like an easy task, but that's far from the truth. Building and designing a...Think you don't need a professional web designer? Well, think again....


​Web Development Company In Riyadh has become something unavoidable for every company. However it is a much known proven reality that the globe of online is now overwhelmed with sites. Though there are lots of sites, every website has not become...


​CompetencePHP hosting team that works with Cheap PHP Hosting In Riyadh is one team that has shown maximum dedication in this field that is sought after by every person. They go out of their way in ensuring that the clients get...


​Poster designsPosters from Graphic Design Company Services In Jeddah offer the best public visual communication tools that attract a massive group of individuals. Their posters are easily visible because the combination of images, symbols and words is done with great expertise...


​Regardless of the fact that iOS' main competing Android operating system has snared roughly 85 percent of the finish cellular os business, the iOS still happens to be the most liquid os out there. This is one of the factors...


​Introduction SEO Website Design In Amman started as a super low note when it was first introduced. However, nowadays it has really taken root. This development in terms of the rate of website design can be accredited to the endless list...


​Gone are the days when cell mobile phones were limited only for making and receiving calls. Today, the same common cell phone has modified into a Smartphone, having immediate access to online and digital media through cell phone programs. With...


Mobile apps have blasted off into their own stratosphere in terms of popularity and demand. It seems like every single day there is a new app that people are saying you have to download or try because it's a fun,...


The key to success and longevity as a new small business owner is to find ways to transform everyday people in the community into loyal customers of the business. In order to do that, a person must be dedicated to...


​Saudi Arabia is among the countries that have well set business foundations and therefore, they serve their clients fully without delays. This specifically involves employing modern technology to carry out their functions. Do you have a business which you want...