How Much Colors Matter For Branding

How Much Colors Matter For Branding
Home Yadonia Group Blog How Much Colors Matter For Branding

Colors have always been associated with human psychology. How they impact human psychology is not confined to one culture but this impact is known in several regions and …

Colors have always been associated with human psychology. How they impact human psychology is not confined to one culture but this impact is known in several regions and religions of the world. Use of black color for mourning is quite a common example of how people perceive colors. This knowledge about colors can be used in branding to make customers respond in a certain way. It could sound a bit over the top to you but you will be surprised to know that the biggest brands of the world like Nike, Coca Cola, Pepsi, Starbucks etc. do just that with their logos and other branding elements.

Which Colors To Pick For Your Brand

The color you pick for your brand depends first on the industry your business belongs to. You then have to understand the theory of colors and how people in certain regions perceive certain colors. Of course, you have to put more thought into the process if you are an international business with international audience. When it comes to foods and beverages, red color is the most commonly used color. Food items are often put in reds or with red backgrounds to attract people’s attention. There should be no surprise that the most renowned beverage brand in the world is coke, which happens to have a red logo.

Red color has always been known as a color with powers of arousing. By arousing it means that red color makes people feel passionate. It makes people get ready to take risks and they feel filled with energy. This is why food businesses prefer to have these colors in their logos too. Yellow color is also associated with energy and optimism. This color is also a depiction of youthfulness. Companies like Sprint, IMDb, Shell and Best Buy are the best examples of the use of yellow color in branding. Blue is an amazing color and as most people already know, this color depicts coolness and calmness.

Blue color is also associated with increased productivity, and this is the reason you will find it in abundance in offices and workplaces. Corporate businesses use this color the most, and it also happens to be the favorite color of most men in the world. You could say that blue is also associated with some of the biggest brands of the world such as Facebook, Dell, Ford, Wal-Mart, Oreo, Pepsi, Twitter, Skype, Microsoft etc. This should be a great indication for you as to when you should use blue color as part of your branding process.

Green is another color that exudes coolness and calmness. You could say green is also one of the colors used by some of the biggest brands in the world. Most commonly known brand logos with green color in them are XBOX, Animal Planet, and Holiday Inn etc. You would want to research the color that you have chosen for your brand and choose it wisely.

Get Professional Help

It is extremely important that you seek professional help from a graphic design company to choose the colors for your brand. Why you would want graphic design firm to assist you with the ideal color for your brand is because they can use their knowledge to take the idea further. For example, they can tell you which colors are in around the world these days. They can also help you with data on what type of logos go best with which colors. It does not matter how many retakes it takes to come up with your logo, you should keep as far away from a hasty decision as possible when it’s the matter of your brand logo.

More Articles From Yadonia Group


​Websites and graphics are significant considerations that you must be conscious about when you want to start any given business firm that will market its products through the internet. Since this is greatly accessible by most people in the world,...


In today's competitive online world, it is imperative that your company do everything possible in order to stand out online. Currently, one of the best ways to attract attention to your website and keep visitors returning is through the use...


Hosting Solutions In Jeddah have greatly benefit businesses and individuals. They offer web hosting services to their clients.How affordable is the Hosting Solu...Hosting Solutions In Jeddah have greatly benefit businesses and individuals. They offer web hosting services to their clients.How affordable is the Hosting...


When you want to create a PHP Web Design In Jordan to signify your organization or product, cooperating with an experienced design organization is recommended if you have no encounter of your own with development and developing website templates. Dealing with...


E-commerce websites have actually expanded shopping in a large way. Now it gives customers the benefits of buying almost anything from the comfort of your home. Thinking about the unexpected growth for ecommerce most business owners have on the internet...


The task of generating traffic to your website is dependent on the impression you make to your customers. This job seems tough if you have started from scratch and more s...The task of generating traffic to your website is dependent...


If you are a startup business and need to make your social media marketing effective, you might want to make images a constant part of your social media posts. When on social media, you will have to create content that...


​In Riyadh there are many business oriented minds who especially employ online marketing systems to find outlet for their products. You do not necessarily have to come from the Middle East. By simply working with any given Web Hosting Company...


When people have to look for something online, they insert a couple of keywords in the search engines instead of typing whole phrases. For example, if someone is looking ...When people have to look for something online, they insert a...


An intelligently designed website is one of the key elements in driving traffic, promoting your content. A well balanced site will make a decent impression on the visitor...An intelligently designed website is one of the key elements in driving traffic,...


It's the Smart phone era. And nothing's better than an iPhone in the Smart phone classification. All Mobile phones perform on the performance of the various applications set up in them, and it would be exciting to know how to...


​Graphic Design Consultant In Saudi Arabia has pioneered this great advent of visual communication through its ability and competent experts who are well versed in graphic design. Customer satisfaction is their main core value and therefore they come up with high...


Most businesses are aware of the importance of mobile phone users for their business. However, there are still some businesses out there who fail to realize, just how imp...Most businesses are aware of the importance of mobile phone users for...


It is not usually possible to design a good graphic that can draw in customers and at the highest rate possible. Similarly, designing a website for any given company requires expertise knowledge and experience of not less than five years....


​If you stay a desire to improve you're on the internet existence, then you can never neglect the value of the customized web developing solutions. Custom web developing ...​If you stay a desire to improve you're on the internet existence,...


​Optimization of the existing website is important to all business companies and other dealers that use internet to promote their brands. More specifically, you cannot talk about increasing the website ranking without mentioning Website Optimization In Saudi Arabia. Saudi Arabia...


With the new year well and truly underway, now is the time to sit and reflect on any changes you can make to your business that will ensure greater success in 2017. One o...With the new year well and truly...


In the modern world, you must have an online representation of your business to take advantage of the online audience and to stay relevant in the modern world. However, creating a bad website with obsolete design features can be worse...


​Hosting Dedicated Server In Jeddah has created a niche for itself. Many website and blog owners are now preferring the hosting dedicated server to other kind of hos...​Hosting Dedicated Server In Jeddah has created a niche for itself. Many website and blog...


Email is a critical component of the modern business world. It is critical for communication with customers and employees. Email marketing is also a useful tool for many businesses. Because email is so important for your business, you want an...