Before You Use Memes For Social Media Marketing

Before You Use Memes For Social Media Marketing
Home Yadonia Group Blog Before You Use Memes For Social Media Marketing

One of the biggest challenges for businesses with their social media marketing is to stay relevant to their target audiences. If you are a business that appeals to diversified demographics, you have to be on top of your game at all times. There are many ways to take your SMM to a new level, and usage of memes is one of them. You don’t have to be surprised if your next social media marketing company recommends you to use memes for your brand. However, before you start using memes for SMM, here are some critical considerations.

Know What Memes Are

The first thing you need to do is familiarize yourself with memes. You have to know what they are. They can be in the form of pictures, gifs, short videos, text, etc. A meme goes viral on the internet because it has some popular cultural reference hidden in it that could be appealing to a particular region, a country or the whole world. Despite the reference to the meme, it has to be humorous every time. You can always use meme images or meme texts in varying combinations to come up with new and creative ways to use the same meme over and over. A good example of a meme text is “Hasta la vista baby” from Terminator 2. Now, the use of this text is only limited by your imagination.

Time Span and Relevance of Memes

The next big thing you need to wrap your head around is the time span and relevance of memes. You want to use the memes with your target audience that are most relevant to them. A particular meme which is very appealing for Americans might not have the same effect in Australia. The relevance of a meme also depends on its timing in addition to the demographics of the audiences it is shared with. By the time you get to know about a meme, it might have already gotten pretty old. Keep in mind that memes live for only a few days. This short-lived nature of memes requires you to put them to use immediately or come up with a unique and refreshing idea to use the same meme after a few months.

Reaction to Memes

Memes can get reactions pretty fast. They have a viral nature and can get shared across dozens of platforms and among millions of people within a few hours. This same viral nature of memes can go against you if you have made a controversial meme. It is easy to become controversial with memes since they have a satiric element to them every time. Use this satiric element in the most harmless way possible to avoid brand damage. If you have created a meme and you feel reluctant to share it foreseeing its controversial nature, it is best to trust your gut feeling and not share it.

Preciseness of Meme Usage

Sometimes, you use a meme in an entirely non-controversial way, and it still goes against your marketing objectives. Why this happens is because brands are trying too hard. The new generation is very aware of what memes are and they hundreds of them every day. They can sense when a meme is creative and when it is a failed attempt. Knowing how good your meme sounds can be quite difficult. It is best to use a social media marketers help in this particular situation. They have many ways of testing and knowing whether a meme will get a response or not.

If you can take care of the important points stated above, you are good to go and use memes to your marketing advantage.

More Articles From Yadonia Group


Every online marketing strategy for a business starts with a website. How good a website performs depends not only on how well it was coded but also on its host. Your hos...Every online marketing strategy for a business starts with...


Offering the best brand experience for your customers includes maintain a strong and robust online presence. Your business website is the hub around which you have to pla...Offering the best brand experience for your customers includes maintain a strong and...


Whether you are running a small business in the corner of a street or are running a multi-million dollar corporation, you need strategies to grab your customers' attentio...Whether you are running a small business in the corner of a street...


Today, in order to get ahead of the competition and stay there, nothing can be left to chance. This is why it is particularly important to ensure that your company has a professional website design in place. While there are...


​Graphic Design And Web Design In Jeddah is an avenue where clients are given an upper hand in presenting their work in a simple and visual manner that can attract everyone. This is very important for business firms and institutions that...


​Website hosting services offered under Cheap Website Hosting In Jeddah are at the heart of every client because of the following solid reasons;AffordabilityCheap Website Hosting In Jeddah is extremely cheap and affordable by every individual. Many website host companies offer spaces on...


​The first several years of the new century brought in with a technical trend which was never expected in the past era. A simple machine like cell phone has taken the tre...​The first several years of the new century brought...


​Search Optimization services are the core of business marketing in today's business platform. Since many people utilize the internet to make their purchases, it is more convenient to get the items that meet their tastes and preferences. The Search Engine...


Social media marketing is the most effective methods of marketing available to businesses today. Social networking platforms are the places from where businesses can reac...Social media marketing is the most effective methods of marketing available to businesses today. Social networking...


​Hosting PHP Mysql In Amman services may found foreign and technical to people who are not well versed in technological knowledge.Basically, it is an open source code that is used by web developers, thanks to its numerous advantages. For instance, it...


When you are opening or expanding your business, there are many areas that will need to be addressed. One of those areas is to ensure that your company can be immediately recognizable by clients. A corporate logo is a great...


There dozens of way to market your business on the internet and increase its visibility. No online marketing method is as powerful and important as search engine optimiza...There dozens of way to market your business on the internet and increase...


In this increasingly digital age, just about every business out there, whether big or small, has a presence on social media networks like Facebook, Twitter and Google+. I...In this increasingly digital age, just about every business out there, whether big...


Email is a critical component of the modern business world. It is critical for communication with customers and employees. Email marketing is also a useful tool for many businesses. Because email is so important for your business, you want an...


Hosting Solutions In Jeddah have greatly benefit businesses and individuals. They offer web hosting services to their clients.How affordable is the Hosting Solu...Hosting Solutions In Jeddah have greatly benefit businesses and individuals. They offer web hosting services to their clients.How affordable is the Hosting...


Search engine optimization remains one of the strongest of all internet marketing techniques. SEO is all about helping a website rank better on search engines. And any pe...Search engine optimization remains one of the strongest of all internet marketing techniques....


With the new year well and truly underway, now is the time to sit and reflect on any changes you can make to your business that will ensure greater success in 2017. One o...With the new year well and truly...


​Hosting PHP Mysql In Saudi Arabia is one of the hosting packages preferred by many clients. However, not many people understand what Hosting PHP Mysql In Saudi Arabia entails.Basic Hosting PHP Mysql In Saudi Arabia factsPHP or Hypertext Processor is an open source server...


​Jordan has been a great SEO internet marketer since the year 2001. This is a lot of time that has given the internet marketing experts a lot of experience. Since then, the companies have been flourishing due to efficacious management,...


​When it comes to getting your on the internet, you need to have expert web developing knowledge to create a web page. Otherwise, you need to seek the services of an experienced organization which will help you style your web...