There is a lot to social media monitoring besides responding whenever you get mentioned online. Social monitoring has been the answer to many businesses that run online. Social Media Monitoring In Saudi Arabia gives the guidelines that business on the unique insights to look for as they conduct social media monitoring or listening. By doing so, you will reap all the benefits associated with social media monitoring.
Step 1: What to monitor?
The first thing is to determine what needs to monitored and what kind of search will be involved. For starters, it will be trial and error. Here are a few tips:
Brand/company monitoring: Focus on
- Your brand name
- Variation of brand name
- Your catchphrase
- Name of active members
Industry or topic monitoring: Focus areas include
- Keywords and phrases that best describe your interest/company
- Keywords /phrases related to contemporary industries
- What hash tags the industry frequently uses.
Step 2: How to monitor and what tools to use
Social Media Monitoring In Saudi Arabia companies recommend that after getting the idea of what will be monitored, determine what tools will be used. Some of the monitoring tools that can be used include Google alerts, mention and Talkwalker among others. Most of them are free tools.
Step 3: What results are you looking for-some insights
Social media monitoring gives different results on a daily basis. One cannot really tell what to expect. However, always look out for new opportunities may arise. It may be a chance to build a new relationship or create a new piece of content. While sorting the social media monitoring results, the following results may provide some opportunities:
- Sentiments: Are people giving negative or positive feedback? What improvements can be made?
- Feedback: Feedback is important. A response does not have to be made right away. Listening to what the audience is saying is all that matters.
- Questions: What questions are being frequently asked?
- Links: Who uses and follows your links?
- Language: How many languages is your brand being written in?
Step 4: Refine and communication
After seeing the results, it is time to refine and narrow the searches. It is time to improve your search. Creativity comes in handy when creating alerts, qualifying words and specific terms while narrowing and refining the search options.
By following the guidelines given by Social Media Monitoring In Saudi Arabia companies, online business can move to the next level.