Why Single-Page Websites Have Become So Popular?

When you have made up your mind to have your business website up and get in touch with a professional website design firm, you will encounter a couple of website design c…

When you have made up your mind to have your business website up and get in touch with a professional website design firm, you will encounter a couple of website design choices. You can either go with the conventional multiple-page website with tab-navigation or you could pick a single-page website. A single page website is sometimes referred to as pageless website. While the idea might seem pretty simple on the surface, it requires creative skills, website designing experience and website user understanding to come up with a perfect single-page website. Here are the main benefits of such a website.

  • User Has a Seamless and Fluid Experience

User experience is the most important factor that modern website designs have to focus on. You want to make things easy, intuitive and friendly for the users. A single-page website is a perfect way to provide such an experience to the users. They don’t have to pass through layers and layers of pages to reach the information they need. The website is one page and all they have to do is scroll down to get to the information they need. It requires minimal clicking and tapping, making the overall experience water-like. The best thing about such a website is that it suits both the types of platforms: desktops and mobile.

  • It Tells a Story

The beauty of a single-page website is that it tells everything in the form of a story. As you continue to move down on the website you are transitioning through sections of information. Each subsequent section of the website seems connected to the previous one. As the user continues to move down he/she feels like reading a story. This is why this website design greatly suits businesses that need to communicate a story with website visitors. For example, a person who has turned into a physical trainer after going through some traumatic life experience can make use of such a website to tell their story. Ebooks, business guides, physical training programs etc. make great use of this type of website design.

  • Less SEO Hassle

When you create a website with many pages, you have to do a lot of SEO work as well. The more pages you add to your website the harder it becomes to manage its SEO. You have to stay away from duplicate content, broken links, inaccessible pages etc. You have to do a lot of hard work to make internal page linking on the website viable for search engine crawlers. Of course, to avail professional assistance to manage all of this you will have to spend more money out of pocket. With a single-page website, you don’t have to deal with it all. You don’t have to keep on worrying about your page titles and their SEO impact on your website’s ranking. SEO for a single-page website is pretty easy and straightforward.

  • It Aligns with Users’ Social Media Experience

You know the power of social media and how people are so passionate about their favorite social networking platforms. However, if you observe closely you will realize that almost all social networking websites try to provide a one page experience to their users. The timeline on Facebook, Twitter, Google+ etc. requires you to continuously scroll downwards. The fluid single-page experience with downward scrolling and minimal tapping is even more observable on their mobile applications. Of course, the nature of social networking websites compels them to have tabs as well but major part of a user’s time spent on social networking websites consists of going through their social stream by scrolling on a single page.

When you have a single-page website, a user naturally continues to scroll down as he/she would on their social networking page. If your content is interesting and your story is compelling, there is a great chance they will scroll to the end of your single-page website.