As people become increasingly reliant on using their smartphones and tablet computers to access the Internet, companies need to adapt accordingly by offering information and services through mobile devices. Prudent business owners will want to take advantage of the services of a professional mobile app company to help them stay connected with current and prospective customers.
For businesses that do not have an IT department or a dedicated computer programmer on staff, it makes sense to outsource this work to a company that specializes in creating customized apps for mobile devices.
Contact Information and Directions
With an app already on the customers’ smartphones, it’s easy for them to get the company’s contact information and call, email or send in a text message. They won’t have to look up on company on the Internet first when they need to communicate with its representatives.
Smartphones often have GPS capability, which means that an app can obtain the current location of the customer and provide turn-by-turn navigation directions to get to business facility. This is especially useful when a business has multiple locations. The app can use GPS information to help identify the closest location.
It’s easy to design a mobile app that includes the ability for customers to make an appointment with just a few taps on the device’s touch-sensitive display. Customers will appreciate the convenience and time they can save with this feature.
Loyalty Programs and Coupons
Companies can set up a loyalty program through their mobile app. To encourage customers to keep using the app, businesses will often offer incentives, such as getting a free item like a sandwich after buying the first 10. An app is great for pushing out time-sensitive coupons, such as 25 percent off of the next purchase.
Push notifications help companies engage with their customers, by sending out vital information that pops up on the screen of the smartphone to announce breaking news or an upcoming sale or other special offer.
Mobile apps are an excellent way to provide added value to the goods and services a business offers. For example, a clothing store could provide videos of models from a recent runway event and a hardware store could showcase reviews of the latest offerings in hammers and saws.
Restaurants can use a mobile app to deliver the latest menu offerings to diners to encourage them to patronize the establishment more frequently, or to announce lunch service or a new Sunday brunch service.
Having a mobile app gives a company an edge over competitors who fail to take advantage of the latest technology, while also providing enhanced value to customers. People are in a hurry and will prefer to give their business to companies that make it easier to connect with them via their smartphones.