In the modern world, you must have an online representation of your business to take advantage of the online audience and to stay relevant in the modern world. However, creating a bad website with obsolete design features can be worse than not having a website at all. If you are a small business looking for a successful website, you are highly recommended to pick a website design company that creates your website from scratch, and does not rely on commonly used templates. The more impressive your website is, the easier it will be for you to create an impressive online image. Here are some of the common trends in modern website designs for small businesses.
It Needs to Be Mobile
There is no excuse for you to have a website that is not optimized for mobile devices. The size of your business does not matter. You have to realize that there are more people using internet from their mobile devices today than those using internet on their desktop devices. When you are a new website, you want as much exposure as possible. Google does not include your website in its mobile search results if it is not optimized for mobile devices. This puts you out of the competition not only against big international businesses but your local competitors as well. Go for a responsive website design since responsive designs will adapt according to the varying screen sizes.
It Should Have Visuals
Today’s websites make use of visuals because visuals are appealing for internet users. Social networking platforms have proved that users love visual content, much more than text-only content. By introducing visuals on your website not only can you make the website design more appealing but also make a connection with your website visitors. This is done by putting a picture of a relevant and well-known personality on the website according to what your brand sells. For example, if you make sports gear you would want a local sports hero to appear on your website’s background to touch the hearts of your local audience.
It Should Mimic Social Networking Websites
By mimicking social networking websites, it does not mean that you have to introduce social features on your website. However, you have to look at some of the aspects of social networking websites that users love and incorporate them into your website design. For example, a one-page website that relies heavily on scrolling mimics a social networking website perfectly where users continue to scroll down to have a look at their social stream. This type of design makes the experience seamless for your users as they move from social networking websites to your website. Furthermore, this type of website design is greatly suited for mobile devices since not a lot of clicking is required, if any.
It Should Have Larger Fonts
The biggest mistake you can make with your new website today is keeping the font small. The smaller font makes the website look like a newspaper. It is hard to read information on the website, and everything seems crammed. On the other hand, large font and typography on the website increase its legibility. Furthermore, large typeface combined with a minimalistic website design makes your website look attractive and uncluttered. Such a website design is perfect to keep your visitors’ focus on the information they are looking for. It also helps you design your call-to-action buttons in a way that they look clickable and enticing.
To have a successful website design, it is important that you pick the right website designers that will take your project seriously and do everything right from the beginning. Keep in mind that templates look very enticing, but they never let your website be a unique website.