Importance Of Mobile Application Development For Businesses

Importance Of Mobile Application Development For Businesses
Home Yadonia Group Blog Importance Of Mobile Application Development For Businesses

Marketing is the backbone for a business’ visibility. However, the way businesses market their products, services and brand has been changing with time. In the past, it w…

Marketing is the backbone for a business’ visibility. However, the way businesses market their products, services and brand has been changing with time. In the past, it was material marketing that changed to internet marketing as internet became virtually ubiquitous on the planet. However, how people use internet today has also changed. The world has moved fast from desktop devices to mobile devices, making it mandatory for businesses to come up with business mobile applications. To avoid any compromises on the quality they deliver, businesses use professional mobile application development services and spend thousands and millions of dollars on their applications.

However, why are these businesses so serious in having their own applications? Here are the reasons why a business mobile application is indispensable today.

  • Mobile Device Users Love Applications

Various surveys and recent statistics show that smartphone and tablet users love to use mobile applications. They have more interest in using applications than visiting websites. Think about it, mobile users are spending 86% of their mobile usage time on applications. Only 14% of their time is being spent on using a browser. Whether it’s their emails they want to check, new videos they want to view or a new update on their favorite social network, they prefer using applications to browsers. A simple answer to this question is that a website cannot match the experience that a mobile application gives. Many websites are annoying for users because they are not optimized for mobile platforms. Another reason why people use mobile apps is that they get everything in one place e.g. their account login, news feed, feedback section etc.

  • An App Can Also Serve as a Marketing Channel

The best thing about developing your business app is that it serves as a free and direct marketing channel for you. You must spend thousands of dollars on email marketing, social media marketing, search engine optimization and banner marketing, but none of them is as direct with your customers as your application. Once a user has downloaded your application, you can use it to send marketing messages, new updates, recent news etc. What makes this type of marketing even better is the fact that your messages can show up in notification shades on iOS and Android operating systems.

  • It Builds Your Brand Image

Can a mobile application really help you with your brand image? Of course, it can greatly help you build a brand image. If you go on app store or Google’s Play Store, you will find out that mobile users are very active when it comes to giving feedback and reviews about the applications they have used. They literally talk about everything from the looks of the application to overall user experience. Google has even updated its review section accordingly where you can see individual rating given by users to every aspect of the application. The overall rating of your application and the tone of reviews on it can really make or break your brand image. Looking at this you should have your business app developed by professionals only.

  • It Lets You Compete with Your Competitors

Whether you have had your business app developed or not, chances are that your competitors already have theirs ready. If you don’t get your application up and running in time, you could lose a lot of visibility and brand value as a result. Think about it, mobile users look at your competitor’s application several times a day. They get a glimpse of their application’s icon and this creates an image in their minds. Sometimes mobile users download an application to use it only once, and this decision from them is immediate. However, once the application does the job for them, they keep it installed for use in future. This completely kills the chances of your application being downloaded.

More Articles From Yadonia Group


Getting an outstanding web hosting services is not easy. It takes a lot of effort to get access to a well-established service provider who can meet all the expected upsho...Getting an outstanding web hosting services is not easy. It takes...


​Social Media Agency In Jeddah are tasked with the responsibilities of digital marketing. Social media marketing is the forte. Basically, the agencies aim at creating relevant traffic to businesses websites. The good thing is that social media is accessible to anyone...


​The process of owning a website does not just revolve around developing the website and leaving it to lie in the computer. There is the major process of looking for a ho...​The process of owning a website does not just...


​Today, many people have discovered a great market niche through employment of the online method. This is because, multiple customers can be reached within a short period of time. In connection to this, Riyadh has been known for years as...


​Since time immemorial, Social media services have improved to a great notch through the efforts of the constantly improving technology and specialists. For instance, talk of social media marketing, printing services, web design and the graphics design, all have now...


​IntroductionFor one reason or the other, many businesses have been operating for years without having a business logo. Probably, this is the reason for which such businesses don't grow while others keep on growing. By the end of this article,...


​Welcome to 2015 where Facebook is the new advertising platform. Businesses have now found a new advertising frontier. Facebook Advertising In Riyadh services have grown immensely over the recent years. What makes Facebook an ideal advertising platform besides reaching a lot...


Saudi Arabia does not only major in oil production as multiple people know. It is also one of the countries with a strong basis when it comes to web hosting services. The...Saudi Arabia does not only major in oil production...


​There was a time when cell mobile phones were used for the only reason of creating immediate calls. Gone are those days and now everything is changing for the better. The amazing developments in cell mobile phones growth have led...


​When you consider hiring a dedicated server, price is one of the most important factors. A website should just be one of the assets that enable a business to increase it...​When you consider hiring a dedicated server, price is one...


At Yadonia Group, we understand that small and new businesses often don't have the financial resources for the largest and expensive website hosting services. However, yo...At Yadonia Group, we understand that small and new businesses often don't have the financial...


​The coming of technological innovation has not only assisted man in getting information, but also in experiencing the fun of purchasing to its highest possible. The Ecommerce Web Design In Riyadh allows one to achieve anything and everything at one touch...


​As an entrepreneur, you are in the position to completely understand how essential it is for your organization to stay up with modern fast-paced, modern lifestyle. Even if you find yourself in the middle of the driest sweet, more and...


​Despite the growing reputation of Android Apps Development Companies In Saudi Arabia, no one can refuse the large reputation of Android programs. The mixture of impressive features and fashionable interface create the Android programs popular among customers across the world....


​Social Media Advertising In JeddahWith so many users of the Internet and social media networks, Social Media Advertising In Jeddah is a ripe with benefits for all kinds of businesses. A lot of consumers spend a lot of time browsing the...


​Jeddah is a name of a city that plays a very significant role in businesses, that is, both online and offline. This variety of choice makes it ideal to customers who serve as natives and those that come from different...


When you want to bring your business to the virtual world, the first thing that needs to be done is getting a website built. One of the most important parts of getting a ...When you want to bring your business...


​IntroductionThere are certain features that characterize the top Graphic Design Website In Saudi Arabia. Certainly, there is a significant contribution that graphic...​IntroductionThere are certain features that characterize the top Graphic Design Website In Saudi Arabia. Certainly, there is a significant contribution that...


The foundation of search engine optimization is made of trust, authority and relevance. There is no doubt relevance is the most important concept of SEO because it streng...The foundation of search engine optimization is made of trust, authority and relevance....


We have witnessed several developments in SEO over the past couple of years. As we enter into 2017, many of the prominent trends of the last few years are discontinued an...We have witnessed several developments in SEO over the past...