AL Anfal Fertilizer Industry Co. established in 2006, who take pride in producing high quality fertilizers in the form of powders, liquid , suspension, etc. They are dedicated to development of new products to give the farmers the best products they looking for.
We were excited to be a part of redesigning their corporate website. Our work focused on elevating the image of the company to align with their national reach. As a true pioneer in their field, AL Anfal Fertilizer has a varied audience base, and it was important to streamline the site’s architecture so that each user base could both quickly understand what AL Anfal Fertilizer does and also find content that is most relevant to their needs.
They approached Yadonia Group to redesign and re-launch their website. The goal of the new website was to convey the products offerings to the correct audiences, including key value propositions and ultimately driving product sales and stronger awareness. We delivered a website based on an actionable strategy that drove the design and development phases. By utilizing a highly scalable content management system, and we were able to show the high quality premium brand off in a new light while allowing users to easily find the products. Also, the English & Arabic website is highly responsive on all devices, to give the visitor balanced quality of service.