So, you want to create a brand new logo for company, but do not have the resources to handle it on your own. Who are you going to call? A graphic designer, of course! Hiring a professional to do your design work will save not only you the stress and time of trying to do the job yourself, but also give you a more professional and consistent look than what you could achieve yourself.
However, despite that, many businesses dread outsourcing their work, particularly when it comes to design as it involves dealing with - what they believe - will be a highly-strung creative type. Working with a graphic designer, though, does not necessarily have to be a hassle. Follow the five tips mentioned below to get the product you need with minimal frustration to anyone:
- Know What You Want
Before hiring a graphic designer, think about what you want so that you can give them an accurate idea of what you are looking for. If you give the designer vague details, you will most likely end up with something that does not meet your needs, and redoing everything from the beginning will cost you more time and money in addition to frustrating the designer.
So, before you even start looking, conduct some research on your own. List down things you would like to see in your project, and if you come across something really good, save it so that you can show it to your designer as an example.
- Realize It takes Time
Rome was not built in one day, and neither will your new logo. Since a lot of hard work goes into creating a quality design, it is important to remember that it will take the designer far longer to create a design and implement your feedback than it takes you to glance at a draft of work and give a few words of feedback.
However, at the same time a good designer will not keep you waiting for days or weeks. So, during your initial meetings, make sure you discuss a time frame you both can agree on and put that plan into writing. This will help both parties by creating reasonable expectations from either side.
- Trust Your Designer
After you have shared all your preference and ideas with your graphic designer, give them some wiggle-room to be creative. The main reason for you to hire a designer is that you cannot handle the job yourself. While offering guidelines is helpful, attempting to micromanage everything will end up frustrating the designer. Therefore, leave the professional alone once you have let them know what you like. You are paying them to design your logo, so LET them!
- Ask Questions
Although it is extremely important to trust your designer, do not shy away from asking questions - if you have any - about the process.If you are curious about a particular element or see something that is off, make sure you politely ask the designer what they intend to accomplish.
- The First Draft Is Just a First Draft
One of the biggest mistakes you can make is panicking when the first draft looks nothing like what you were looking for. The first draft is just that: a first draft. A mock-up presents the designer's concept so that they can gain your feedback. Keep in mind that the first version will not always be perfect, however, by giving quality feedback, you can rest assured that your final product will be exactly what you had imagined.
Follow these 5 tips and you will have a seamless and smooth experience when working with your graphic designer.