Graphic design; an element, without it your brand's image and value is nothing. What you design is seen by your customer or would be customers. If the graphic design of your brand is not good enough, it would majorly hurt your brand image. Good designs can easily make your brand's image while a bad design can totally tarnish your image. In order to make sure that your designs are good, you need to hire a graphic designer, but before you embark on this journey, you need to make sure that you are hiring the right graphic designer for your brand. So ask 5 basic questions before hiring a graphic designer so that you can know you are hiring the right person for this job.
1. Years of experience
Graphic designing is an art, and art takes time to develop. With experience and time, the artist work matures. You need to ask the graphic designer how many years of experience he has. Amateur designers don't cost a lot since they are in the process of learning and are relatively cheaper than experienced graphic designers. But, in reality, it's more like the saying "penny wise, pound foolish". Experienced Graphic Designers might cost you more, but their work will be mature and more importantly, they would come with ideas in short time, whereas amateur designers will take time to research, learn, process and then would present something to you. Always go for experienced professionals.
2. Where is that beautiful hidden "Portfolio"?
We all know that no graphic designer in this world goes for an interview without a portfolio in their hands, but there are some graphic designers who may be carrying a portfolio, but it may be specific to one theme. Before you ask them for an interview ask them to share different types of their work. You can ask them for their Instagram accounts. With the social media on its boom, the majority of the designers have their accounts on Adobe Portfolio. Visit these websites and analyze their work.
3. Where does the inspiration come from?
Every artist, designer, illustrator needs to get inspired. Inspiration is just like a key, without it the engine doesn't start. You need to ask the graphic designer questions like whose work makes them most inspired, which brands do they inspire the most or which particular brand do they think is a trendsetter.
4. Can they work in a team? Or do they like to play solo?
This is the most important factor you need to look at when hiring a graphic designer. They need to possess the quality to work in teams and they should be able to take feedbacks from others. It is totally not necessary to follow what everybody says, but to know the opinions of someone who has been working on the brand is a good idea. It gives the graphic designer a head start for their projects; they know what project managers want. If they like to only work solo without taking any feedback or suggestions, you might need to reconsider the candidate.
Let's explain this with an example, you have children's clothing brand, the brand manager want a campaign where they can focus more now how proper clothing affects daily life. The design team and brand manager have worked together to develop this theme. If the graphic designer doesn't agree with them and wants to showcase garments in a different light, there would be a clash and work would be affected. The whole process would be broken. Therefore, always make sure that graphic designers can work in team prior to generating any idea, campaign or product so that these unnecessary clashes could be avoided.
5. What is the general timeline of their work? Can they work in under pressure?
There are some projects in a company where several months of completion time is allowed, but then there are mostly those projects that have to be closed on the top urgent basis. Ask the graphic designers about their timeline as in how much time does their thought process require? How quickly can they come up with new and different ideas? Good graphic designers are creative and should know how to set priorities and manage their workload.