One of the biggest challenges for website design experts is to make a website visually attractive and user focused while keeping its pages light. There are hundreds and thousands of ways website designers can make pages attractive and impressive. However, as they continue to incorporate more and more elements onto a page, the page starts becoming heavier. This results in slowed down website performance and slow page loading times. The consequences of slow web pages are extremely dangerous for any business. The biggest disadvantage is that a huge number of website visitors will jump off the website and onto a competitor's website.
Here are the top 5 things that are causing your website to load slowly for your website visitors:
- The Web Host
Before you even start looking at the factors on your website that are affecting your page loading speeds, look at the web host you have picked. Your web host plays a major role in making your website faster or slower. First, your host should have the right hardware to respond to user queries and provide the desired information or pages instantly. Secondly, the location of your host's server matters a lot. It is best to look for a host with servers located near the countries or cities where your target audience is located.
- Plugins and Third Party Apps
If your website is making use of plugins and third party apps, you have to be careful with which ones you pick. The performance of third party applications on your website relies on the performance of their computers/servers. Plugins, on the other hand, are added to the website to increase its functionality and introduce many features that are not available on a website by default. Plugins are good there is no doubt about that but they can make the web page heavier. Furthermore, if you are using a plug-in that is no longer being updated and patched, it will cause your website to slow down too.
- Codes for Ads
- Extra Large Images
When you have a website where you sell products, you need pictures. There is no way you can do without pictures on an ecommerce website. However, the requirement of a successful ecommerce website is high quality picture, not large sized picture. You should look for ways to compress the file sizes and still display high quality pictures to your website visitors. This is image optimization and it should be thought out carefully when your website's content is being decided.
- Your HTML Code Isn't the Best