When it comes to search engines, Google has the biggest market share. Most people all around the world turn to Google when they have a query. An Increasing number of people are accessing Google to look for products and services that can satisfy their desires and needs. Google's Search Engine Results Pages or SERPs are among the hottest real estate online.
Ranking high on the SERPs means you get better access to your prospective customers. Your click-through rate can skyrocket and the conversions can increase. In order to design a well-functioning SEO campaign, you need to know how Google ranks the numerous websites on its ranking pages and what factors decide the fate and position of a web page.
If you want to make the most of your investment in optimizing your website for higher Google rankings, you will do well to know the following 5 things.
- Keywords' Relevancy
Google's SERPs rely on keywords to identify the relevancy of your websites and web pages with the queries that are typed in the search box by the users. Ensuring the use of natural and relevant keywords increases your likelihood to rank higher. Instead of stuffing your content with keywords, go for better placement.
The title Meta tag is usually the most obvious marker of relevancy for Google. The tag should contain your keyword and must give an accurate description of the content. Adding your keyword in Meta description tag and H1 tag also make ranking sense, as it makes your pages more relevant and easy to rank.
- Content Optimization
Content is still the king, when it comes to ranking high on Google. Google constantly updates its ranking mechanisms to favor web pages with original and useful content. Uploading informative and authoritative original content can significantly increase your chances to make it to the first page of SERPs.
Many SEO specialists advise to go for longer yet condensed content, to give your readers something to cherish. Including videos and images as well as useful infographics can also increase the value of your content.
- Your Website
The design and functionality of your website is factored in, when Google is going through myriad web pages to come up with the ones that it deems most beneficial for the users. Make sure to have a viable sitemap. Make your website easy for the Google spiders to crawl. This can help Google better decipher the relevance and usefulness of your website.
Domain also matters. Domains that have been registered for longer than a year are more trusted by Google. Domains that have been penalized previously and are now being used by a new website, the new website might be affected as well.
- Quality of your links
The outbound and inbound links can make or break the reputation of your website. The higher the number of linking domains is, the higher the chances of increasing your relevancy become.However, you need to remember to only link with authoritative websites and platforms.
The relevancy of the links may also be a ranking factor. Ensure to link to web pages that have similar topics and information. Getting most of the links from the same source should be avoided, and you should try to link your pages with the homepage of authoritative sources rather than its supplementary pages.
- Mobile Optimization
Google receives more than 50% of its traffic from mobile devices worldwide. That is why Google is increasingly favoring websites that are optimized to be accessed through mobile phones. Making necessary changes in the design and navigation of your website, you can tap into the growing mobile trend.
These 5 ranking factors must be considered when designing Search Engine Optimization strategy for Google SERPs.