As a business owner or manager, you probably do keep tabs on the different trends in the industry or the market in which you operate. It is becoming equally important for businesses to focus on the different trends in the technology landscape that can affect their online presence, particularly when it comes to website design. Internet users are getting savvier by the day and outdated layouts and large blocks of text just don't work anymore. Given that your website is the hub of your online marketing, you have to make sure you choose the right website design.
Therefore, it is important that you have a clear idea of the trends in the web design area that are expected to come to the fore in 2017. Some of the trends are a bit old, but they are equally as effective now as they were a year ago. Without further ado, here's a look at the top 3 website design trends for 2017:
- You Cannot Go Wrong with Responsive
The past couple of years have witnessed a growing trend of responsive web design. As more smart devices are introduced into the market, people browse the internet on different screens of different sizes. Keeping pace with the changing screen sizes is crucial, and they will keep changing. Smartphones are getting smaller while tablets are more compact. And you never know if a customer wants to check out your website on a gigantic monitor. You have to be on top of their needs and provide a website that responds well.
This is why responsive web design holds great importance moving into 2017 as well. If your website isn't responsive yet, you are missing out on customers. It is as simple as that. If your website doesn't render well on the device a visitor is using, he/she is bound to click away. Your competitors have probably bought into the responsive design trend already and it is about time you do so as well.
- Stick to the Point
Minimalism is the way forward for websites. From the design of your website to the color choice to the content, you have to stick to the point. Visitors don't want unnecessary elements on your website, particularly as it causes the site to load slowly. Plus, with the changing screen sizes, what looks good on a 15-inch screen might not work on a 5-inch screen. Therefore, adopt a minimalistic approach to design. You cannot add any fluff to your website, especially to the homepage.
This is a major reason why many businesses are opting for a single-page website, as it enables them to get their message across to the visitors quickly and without hassle. The best way to go about this is asking the website design service you are working with to stick to the priority elements and get rid of filler.
- Specialized Hosting is the Way Forward
This trend is not strictly related to website design but it does affect the efficacy of your website. You have to opt for specialized hosting services. Opt for a web host that supports the platform on which you have built your website. This way, you get tailored services and don't have to compromise on quality. You can provide your visitors with the best possible experience and ensure they keep coming back for more. Specialized hosting isn't expensive but can make a world of a difference to the way your website is perceived by visitors.
Do you think your website is up to par keeping these trends in mind? If not, it is time you contact a professional website design company to design a new site for you!