The world of internet marketing can be quite complex at times. There are so many different ways of marketing online that sometimes they overlap, and defining one separately from the other can be challenging. Search engine optimization companies were once considered a completely different entity from website designers and developers. However, the concept of SEO being a constant part of website designing process has become well-known and established. Some people believe that there is a connection between SEO and banner ads. While the impact of banner ads on SEO is not known, you could safely say that some connection might become possible in the future.
Of course, when you have an ad on the internet that is eventually going to lead visitors to your website, you would want it to count as an incoming link i.e. a backlink. But that's not the case right now. Keep in mind that your ad placed on a hosting website is there because of an advertiser. When an internet user clicks on the link, they are first directed to the advertiser's website and then to yours. This is why a banner ad is not directly impacting your website's search engine optimization. There are instances when it can have some effect on your SEO. For example, an ad that directly lands the clickers on a landing page that happens to be one of your own website's pages.
One important piece of information here is that you have to choose one of the many online advertisement networks to spread your banner ad on the internet. These networks are huge, so when you hire their services they put your banner ad on hundreds and thousands of websites at the same time. However, it does not mean that this is the only way of advertising through banner. You can have your banner advertised on various websites through your personal connections. Set up a call center, use email marketing and other methods to get in touch with marketing managers of various businesses.
If you have the skills in you to convince them to have your ad hosted on their website for some commission, you will be creating your own ad network. In this case, you can have the ad designed just the way you want. You will have to be very picky when you are trying to create your own ad network by cold calling the decision makers. You have to pick businesses that are not your direct competitors, and website where your banner ad has some relevance for the visitors. You don't want to show a funeral service ad on a website for kids' apparel, accessories and gifts.
In the end, you will have to work on your website's search engine optimization and banner advertisement differently. As for banner ads, you will have to get in touch with good graphic designing companies that can be creative with the ad and reflect your brand. As for search engine optimization, you will have to pick the most professional SEO services from a company that has been established for a while. Banner ad is a type of advertisement where you can decide how you would like to pay the advertiser. You can pay them for every click, every conversion, on a monthly basis, monthly performance basis etc. Search engine optimization is an ongoing process where you will have to pay the company according to their terms. In most cases, they will have different packages designed for different SEO requirements.If they offer tailor-made solutions, you could not wish for anything better. To boost your SEO ranking, they will work on your website loading speed, website content, page URL descriptions, keyword usage, backlinks etc. As for making banner ads effective, you will have to look for a huge ad network and decide your payment plan after careful thinking.