There was a time when all you need for ensuring success with search engine optimization (SEO) was to stuff keywords into content and post it online. The search engine robots then crawled the keywords and your posts would rank high. This led to the trend of designers and content creators stuffing keywords into their posts, most of which were not even relevant to the topic or subject. However, that tactic was only good enough for displaying ads, not engaging visitors and getting them to return to your site.
Well, times have changed and the algorithms and tactics for SEO are completely different than they were. You have to rely on legit, white hat techniques if you want to achieve success and at the same time, avoid being penalized by Google. You have to optimize your website so that your products and services are easier to find for your target audience. Moreover, you have to make sure they keep coming back to your website, so you can generate leads and then work on converting them into customers. So, how do you go about that?
This is where content comes into the picture. There is a slightly dated saying in the online marketing world, that content is king. This has been touted as the golden rule when it comes to search engine optimization. You need to offer valuable content that offers genuine information to your visitors. Otherwise, you cannot expect people to visit your site and spend any time there, checking out what you offer. As far as content is concerned, you have to find the right balance between quality and quantity.
Quality may seem like a subjective matter when it comes to online content. However, there are some metrics you can rely on to judge the effectiveness of your content. For one, the content has to be free of errors. You have to make sure there are no typos or grammatical mistakes. Secondly, it goes without saying that the content has to be written well, offering a cohesive stream of information from start to finish. At the same time, you have to add keywords that are relevant to your business and the topic of the content.
And, needless to say, the content should be highly informative. The readers should find some value in the content. They should be able to make a decision based on the information you provide to them. As long as your content meets all these requirements, it meets the standard of quality desired by search engines as well as your target audience.
As far as quantity is concerned, you have to constantly update the content on your website. If you have a blog section, inform your visitors the frequency at which you will be updating it, for instance weekly or monthly. Sometimes, visitors come back to the blog section and if they see the same content over and over, they might not return to your website. This leads to the next point: how frequently should you update the content of your website? Well, you can do it weekly, monthly, or even daily.
However, the frequency depends mainly on the type of website you have. If you have a commercial blog, you should update it at least twice a day. Keep in mind that this doesn't refer to static content, which you don't have to update for a week or two. Also, space out your content. Don't leave too many gaps between posting and at the same time, don't post too much content all at once.
So, while there is little doubt that content is the king when it comes to search engine optimization, follow the tips mentioned above to ensure you achieve the desired results. To make things easier, you can engage the services of professional SEO experts!