The concept of local SEO is still new, but businesses that have grasped this concept have seen significant growth in their website traffic volumes, foot traffic on their business premises and overall sales as a result. It is surprising to see how there are still many businesses that have not made the element of "local' a part of their internet marketing strategies. If you ask the SEO experts, they all agree that modern businesses have to focus on local SEO more specifically because a great number of users are switching to mobile devices.
Here are some local search engine optimization tips to give your business the upper hand on its competitors.
Create Content Focused on Local Audience
Content remains the king of SEO, even when it is local. To get the attention of your local audience, you need to create content that is closer to their hearts. A blog will help you greatly when it comes to sharing locally optimized content. You want to be up-to-date at all times with the local events, festivals, and happenings to talk about them. Maybe even take part in local charity, welfare and improvement programs, and then create content related to those causes. By sharing local content, you will be able to have a strong bond with the local audience.
Claim Your Local Listings Immediately
Several websites list local businesses to help not only the audience of that regions but anyone coming from other parts of the world. These online directories make it easy for people to find their desired destinations such as restaurants, motels, hotels, etc. and know their phone numbers, ratings and opening and closing hours. It should be your top priority to claim your business listing across all the websites that list local businesses. What makes these listings so valuable is the fact that Google and other search engines scan them regularly for improving their local search results. Furthermore, these listings give your business free backlinks too.
Change the Language If Required
Just a few years ago, a company would have only one website and the concept of having multiple websites was non-existent. Today, almost every medium sized business has multiple websites. Even Google has more than a hundred regional websites fine tuned according to their target region. You want to do the same for your site. If the area your business is in has a great number of people from various ethnicities, you ought to provide a translated version of the website for them. This strategy is going to win them over.
Create Local Backlinks
For local SEO it is best to have local backlinks as well. You can create local backlinks by approaching various local clubs and organizations. You can partner with other businesses in your area and get backlinks from them. Just be sure that they are not your competitors and that a backlink on their website appears contextually reasonable. You could even take advantage of the local news websites by having an ad appear on them. You just want to show your local audience that you are part of the community. By being active in a particular community and region, you can win people's trust and loyalty, which happen to be the best assets that businesses can have.
Use the tips as mentioned above to your advantage. In addition to that, be active on social media and join local communities on social networking platforms as well. Engage with your audience by responding to their comments and addressing them in your posts. By doing these things consistently, you can have a lasting impression of your brand on people.