Today, quite a few misconceptions exist about professional web design. You probably have fallen for them yourself, or even worse, your previous web design company might have thought that they were true. If you want to win the digital marketing game, here are a number of myths you need to discard while working with a professional web design service:Myth #1: "Web Design Is All About Making Your Website Visually Appealing"
A primary function of a website is to attract visitors, communicate your message to them, and convert them into customers. While a gorgeous-looking website will definitely impress your visitors, there are two key things you need to consider:
- Will your site rank high enough in the search engine results for your visitors to find it in the first place?
- Once the initial interest has worn off, will your visitors be able to navigate through your site easily?
Your website should not only look great, but also work great. In most cases, you will have to go with a simpler, streamlined design than you previously intended. Furthermore, it would also need to have a logical site map with intuitive navigation and controls. For this reason, it's important to partner with a professional web design company as they offer a wide range of web design services that take both function and form into consideration.Myth #2: "The Best Place to Put Your CTA is Above the Fold"
Web design companies, at some point or another, might have tried to convince you about the benefits of presenting your call-to-action 'above the fold' - which is, above the point on the screen where the viewer has to scroll down to continue reading. You may wonder, why so? That's because if your viewers don't scroll down, they wouldn't be able to view the call-to-action, and as a result, you would lose their business.
However, recent studies indicate that a call-to-action put before the fold convincingly outperforms the one that is put above the fold. How? It all comes down to your content! If your content is sufficiently appealing, your visitors will be hooked from the beginning till the end until they finally reach your call-to-action below the fold. If the content is uninteresting, it doesn't matter where you put your call-to-action, you will get the same disappointing results.Myth #3: "A Modern Website Must Be Designed in Parallax"
Since no business wants their website to look behind the times, the rise of parallax scrolling web design shouldn't be surprising. This form of design is dynamic and conveys the illusions of depth and motion to take the viewer on an exceptional visual journey directly from the home page. Is it always a good idea, though? The answer is no because of two main issues.
First of all, when your web designer configures your website to scroll across what appears as a single, endless page, it can hurt your SEO. This is because Google expects to see one H1 header per page, and by jamming most of your content onto one scrolling page, you seriously affect your site's ability to achieve a decent ranking in the search results.
Second, although parallax may work brilliantly and look fantastic on desktops with high processor speeds, massive internet bandwidth and large displays, it can prove a source of frustration for users without the aforesaid features. They will experience slow load times whereas users with mobile devices are unable to enjoy the full experience.