Social media has completely changed the interaction between businesses and their customers. In the past, there was no way for customers to interact with their favorite brands on a personal level. Today, they can speak their mind, launch complaints, give compliments or criticize businesses using social networking platforms. Social media marketing companies are on the rise as more and more businesses realize the potential of this platform. However, some businesses have discovered the secret of successful marketing on this platform while others are still waiting for a breakthrough. Here are some hacks that will be a great help for you to market on social media successfully.
- Interact with Your Audience
It is cool that you are sharing interesting stuff with your audience and getting a response on it too, but this is not enough. Social networks are popular among people because they can interact with things on a personal level. It will pay off if you interact with your audience by replying to their comments, pinning them to the top or mentioning them for their efforts. Most YouTubers use this tactic i.e. they respond to every comment left on their videos when they have newly launched their channel. However, you have to be careful with what you say to the people. Sometimes, your benign words can be taken negatively by someone.
- Use Reviewers for Giveaways
Even the biggest companies in the world like Samsung, Apple, LG, HTC, etc. are using these tactics for successful social media marketing. The best thing about giveaways is that they don't cost you much. However, such giveaways get attention from your audience abruptly. More people get to know about your brand, and your existing customers turn into loyal customers.
- Pick Trendy Topics for Your Posts
The best way to get a response from social media is to talk about trending stuff. Twitter is the best place for you to know what is trending at any time of the day. Even if people are not searching specifically for you, they love to click on trending topics and interact with other users about it. Once again, you have to be very careful with what you say in your posts or how you put together your content. A wrong comment can end up in a huge backlash as it has for many others in the past.
- Make Use of Visuals
Visuals have great importance on social media. It was the interest people had in videos and images that made social networks like Pinterest and Instagram huge in the recent years. Facebook and Twitter have incorporated autoplay option for videos, and almost every social network has a broad range of editing options available before you upload pictures. Infographics, original images and short videos (up to 90 seconds) are an easy way to get attention on social media.
- Launch Creative Contests
By starting a competition, you can get attention from people with varying interests. A good example of such a contest was when Samsung asked people to upload the first pictures they took with their S8 phones. It was rewarding enough for people to get comments from Samsung on their uploaded pictures. You can make the contest as interesting as you want by being creative. For example, you can launch a similar event and reward people with something unique e.g. tickets for a big concert, a new car, a free vacation trip, etc.Creativity is the key with whatever content you share on social media. It will not harm you to look at your competitors to learn from them and launch better marketing campaigns. Since all of this requires a lot of time and dedicated work, it is highly recommended that you hire a professional social media marketing company for the job.