There are no hard and fast rules when it comes to marketing your brand on social media. What works for one business might not work for another. This presents a unique set of challenges but at the same time, gives you the chance to stand out in the crowd and establish an effective online presence. That being said, this doesn't mean that there are no rules at all. There are some common mistakes businesses make when it comes to social media marketing (SMM) that you have to avoid. Let's call them the laws of SMM.
To improve your chances of achieving success through SMM, it is important that you understand and adhere to these laws fully. At the same time, it is also a good idea to engage a professional SMM agency to handle the process for you. Without further ado, let's look at 5 laws of effective SMM:
1. Focus on Content
Just because it's social media doesn't mean your target audience won't be looking for quality content. In fact, content is the single most important factor when it comes to engaging your potential customers on social media. You have to provide content that is valuable and informative and at the same time, not boring. For this, you should create different types of content, including rich media content, to communicate your message to your target audience.
2. Calls to Action
If you are active on Facebook or YouTube, you would have seen how brands consciously ask their viewers or followers to like, share, comment, and subscribe. This is because calls to action are important. When formulating your social media marketing strategy, ask the agency you are working with to never overlook the importance of a call to action, regardless of the nature of the post you are making. Without a proper call to action, the viewer might not perform the action you desire of him/her.
3. Reliability and Trust
You need to establish a strong connection with your customers, both existing and potential, and the best way to do this is through social media. Social media brings brands and customers on an equal footing, giving you the chance to establish a personal relationship with virtually every client you are targeting. Therefore, place key emphasis on portraying your brand as reliable and trustworthy. You can do this through the updates and interactions you have with them. Keep in mind, this trust will go a long way towards fostering loyalty to your brand.
4. Maintain Consistency
You don't have to change your marketing methods to suit the platform. Rather, use the platform to enhance your marketing campaign. Often, brands try and come up with different strategies for each social media platform they are marketing on. While it may pay off, it does compromise the consistency of your overall marketing campaign. Consistency is important when it comes to social media marketing.
5. Create Brand Ambassadors
You don't have to necessarily tell people how great your brand is for them. Rather, get your followers on social media sites to be your social marketers, or rather brand ambassadors. Provide incentives for them to refer your brand to the people in their social circle. In today's age of increasing customer savviness, it is important that you generate positive word of mouth about your brand. People will not purchase from a brand if other people are leaving negative feedback about it.
These 5 laws of SMM can go a long way towards ensuring the success of your brand online, especially on social media websites. Therefore, keep these in mind when creating your social media marketing strategy. If this seems like too much work, you can engage the services of SMM specialists.