Keywords are the words or phrases that make it possible for a web page to be found by a user. When a user is looking for something and types the words in the search box of a search engine, the search engine quickly scans through the web pages to list the pages that are most relevant to the typed words.
It is important to have quality content on your website; however, if it does not contain the right keywords the chances are it will remain unread. The SERPs will not be able to show it to your intended audience, you webpage and consequently your business will suffer.
So, how can you harness the power of keywords to optimize your website's ranking on the SERPs? Well keep the following considerations in mind and start seeing results for your SEO campaign.
Do the Basics Right
The importance of keywords is undeniable. In more recent times, the focus has shifted to contents and links, however, it does not mean keywords are not relevant anymore. When you bring up the topic of SEO, the first thing that comes to most people's minds is keyword optimization. There is a reason for that.
Search engines have to know what your business stands for. They need reference-points and identifiers. Keywords do that wonderfully. They make it easier for the SERPs to easily direct customer's attention towards your page.
Right Keywords are Key
To make the most of your content you need to add keywords that are likely to be searched by your potential customers. There are many tools available online that can help you narrow down your search for the optimal keywords. You can take advantage of services like WordStream keyword research tool to get to the keywords that are likely to take your SEO campaign to the next level.
Rightly Placed Keywords Lead to Success
It is not enough to fill your entire content with the same keyword. Actually, it ought to be avoided, as SERPs do not reward contents overstuffed with keywords. Your content should not repeat a keyword more than a handful of times. Look for better places to sneak in your keywords.
Your Meta Description and H1 Title Tags are great places for your keywords. Placing your keyword in your title makes obvious sense. Similarly including the main feature or service of your business in your URL can make life of the search engines easier and can give you additional exposure.
Search engines have become increasingly sophisticated over the past couple of years. Keywords are not the only things they look for when scanning your web pages. They have developed capabilities to understand the general theme of the content and the basic idea behind your website.
If you are using keywords that do not gel well with the content, the likelihood of your webpage landing higher on the SERPs is small. Write quality content and use keywords to match.
Long Tail Keywords Mean Business
Long tail keywords consist of more than three words. They are a group of words that can make your SEO campaign perform significantly better. Using small phrases or word combinations increases your chances of finding a viewer, as compared to a single or double word keyword.
Long Tail keywords narrow down your competition, improve your relevancy and make it easier for your website to be noticed out of myriad similar services. Using long tail keywords that are highly relevant to your business niche can assure you better search engine standings.
Keywords are detrimental to your online visibility. By using right keywords at the right places, you ensure your content is ranked high and your Search Engine Optimization strategy is working optimally.