With the new year well and truly underway, now is the time to sit and reflect on any changes you can make to your business that will ensure greater success in 2017. One of the ways in which your business can attract more customers and improve marketing is by investing in an app. Mobile apps are all the rage and virtually every business wants to develop one. However, before you contact a mobile application development specialist, you have to bring yourself up to pace with the trends in the industry in 2017.
To make things easier for you, the most important mobile app development trends for businesses have been summarized below. Read on to learn why you should invest in an app without delay:
- More Small Business Apps
The fact of the matter is that it is more affordable than ever to dabble in mobile application development. Thanks to the numerous tools and solutions at their disposals, developers can create apps quickly and without compromising on quality. You don't have to break the bank to invest in a mobile app for your business. In fact, don't be surprised to see small businesses well and truly flooding the market with their apps. The mobile market is growing and your business should try and capitalize on the momentum as well.
- IoT Means more Apps
The internet of things (IoT) will continue to change the way people use the internet. Already the market is flooded with tablets, smartphones, and all kinds of wearable tech. However, with IoT progressing at full pace, expect more devices to allow people access to the internet. With each new device, you get a new platform to showcase your app. Now is the perfect time to invest in mobile application development as your app will be available on different devices and to a wide range of people.
- Gathering User Data
Many apps on the market have been designed to capture user data. However, a growing trend is of creating apps that are intelligent and can complete customer interactions even without manual intervention. In fact, it is predicted that close to 90% of interactions will be down without any human intervention. You can actually get a tool for machine learning by creating an app that is intelligent enough to assess the way people interact with it. You can possible future-proof your business this way.
- Location-Based Messages
As Google goes local, so do mobile apps. Modern apps should be able to notify users based on their current locations. If your customer is in the vicinity of your business, he/she should be made aware that you are located nearby and that could convince them to head over to your location. The key is to creating location-based messages that don't require manual prompting. Based on the device's location, the app should display these messages immediately.
- Augmented Reality
The Pokemon Go craze may have been short-lived but that doesn't mean augmented reality isn't here to stay. In fact, 2017 will be the year that augmented reality moves beyond games. You can give your customers an in-depth experience of your brand without actually inviting them over to your location via an app. As long as their device supports augmented or virtual reality, you can actually show them how your products and services can help make their lives easier.
These are the top 5 mobile application development trends that businesses should consider when investing in a new app or upgrading their existing app. Staying on top of industry trends is the key to success and therefore, work with a professional mobile app development company for the best results.