Social media is helping bridge the gap between businesses and their customers, all over the world. Gone are the days when you had to spend top dollars to access your intended audience. Social platforms have made it possible for businesses to market their product and services directly to their consumers, without the need of third party assistance.
Better communication with customers allows business to better understand their needs and helps them shape their marketing strategy accordingly. Refined targeting options provided by most of the social networks make specialized marketing campaigns more fruitful. The flexibility of options offered by social media platforms and their low barrier to entry, make them the business and marketing platforms of choice for most businesses.
There are many social networks to choose from, when planning your business marketing strategy. It is better to employ the powers of multiple networks to fully utilize the potential of social media landscape. Here is a look at some of the benefits of the most popular social networks.
When it comes to increasing the reach of your business and ensuring optimal engagement of your customers, Facebook is the best choice. With more than one and a half billion users all over the world, Facebook gives you unparalleled reach and unprecedented access to prospective customers.
Facebook allows you to create efficient business ads and gives you the opportunity to direct them to the audience of your choice. You can use interesting and informative content in your Facebook posts to attract customers, accumulate likes, generate interest and increase your conversions.
You can use the email addresses of your existing customers to develop a custom audience on your Facebook profile. Many demographic options allow you to target your ads to the group that is most likely to be interested in your product or service.
YouTube is arguably the second most popular search engine after Google. It is a social platform that allows businesses to connect with their customers using the efficacy of video promotion. Uploading videos about the benefits of your products and services or fun and informative how-to-tutorials can help your business register itself with a wide audience.
The fact that Google owns YouTube makes it even more useful for your business.
Google is increasingly favoring YouTube videos when it comes to SERPs. This gives you a chance to improve your SEO campaign while optimizing your social media credentials.
If Business-to-Business (B2B) marketing is what you are going for, LinkedIn is probably your best option. It allows you to target business professionals by industry, job title, etc. Many business professionals all over the world are using LinkedIn to expand their network and to seek out better business and professional opportunities.
By establishing a LinkedIn group that allows the professionals from your niche market to come together, can greatly increase your business' visibility and open new doors for your business.
The fast paced world of Twitter is perfectly suited to aim for quick and immediate results. The power of hashtag can propel your business' visibility to the stratosphere. If you manage to run an interesting twitter campaign and succeed in generating enough buzz around your brand, investing your energies in Twitter can pay off.
It is important to stay on top of the changing trends and only include relevant hashtags in your tweets. The more retweets you get, more are the chances of your success. Engaging content can help you increase the number of followers and improve your brand recognition and loyalty.
Google plus for business, is one of the most useful platforms for small and medium businesses. It allows you to make a detailed profile for your business to introduce it to the world. The fact that it is the official social network of Google, gives it a significant edge over other social platforms as it helps you rank higher on search engine result pages. You can add other businesses to your circle, share content and engage them, increasing your visibility, connections as well as conversions.
If you want to optimize your social media marketing strategy, you must harness the powers of the above-described social networks.