Being one of the most successful methods of online marketing, you find mountains of information about search engine optimization on the internet. However, all of the information you get from the internet is not always true. You must have gone through many pieces of information about SEO that you think are facts but they are not. They might have been true in the past but they hold no water in 2017. Industry leading SEO companies have reached on top because they only work on SEO factors that really work, not the ones that have become obsolete in 2017. Here are the most common SEO myths of 2017.
- SEO Is All About Keywords
There is a huge population of people who believe SEO is all about keywords. They think using keywords in the content is enough to rank a website higher but they could not be more wrong about it. Things as unnoticeable as your website host can play a huge role in your website's ranking. For example, Google gives a lot of weight to how quickly your website loads as one of its ranking factors. If your host is causing your website to load slowly, this is a direct impact on your website's ranking. The longer your website takes to load the more negative signals are sent to search engines.
Furthermore, your website's internal linking is another important factor for your website to rank higher. When a search engine crawler comes on your website it needs to move from page to page and from layer to layer smoothly. Streamlined and orderly internal linking guarantees smooth website navigation for the crawlers and higher website ranking as a result. So the statement "SEO is all about keywords" is not true.
- You Can still Use Keywords Deceptively
Some people still believe that deceptive use of keywords will not be caught by Google. Maybe not today, but Google will get you and punish you for this act. By deceptive use of keywords it does not always mean hiding the keywords. Stuffing keywords in the content at a mild rate and thinking that it will not be caught by Google is a huge mistake. In reality, you don't use keywords for the sake of using keywords anymore. You use the keywords as part of your content so the sentences flow naturally and the keyword does not stick out from the rest of the content.
- Backlinks Are Dead
Just because Google rolled out an update to punish the websites with low quality backlinks does not mean backlinks are dead. Backlinks are still as powerful as they were before the updates from Google. However, it is the quality of backlinks that matters more today than quantity. You need to work on creating high quality backlinks coming from websites with high website authority. Guest posting, social media sharing, press releases and claiming local business listings are all different ways for you to create high quality backlinks.
- Mobile SEO Is Not Relevant Yet