If you visit websites of some of the largest companies in the world, you will notice that their websites load at lightning fast speeds despite their sizes. As you already know, search engine optimization is all about techniques put into effect to improve a website's ranking on search engines. While SEO is primarily about optimizing the content of your website, it takes care of a lot of other stuff as well. How fast your website loads is also directly associated with the optimization of your website. The faster your website loads the more it boosts your website's ranking. Read on to know how exactly it is done.
SEO and Your Website's Page Loading Speed
If you did not know already, Google considers a website's loading time as one of its ways of measuring the website's performance. A website that takes too much time to load will be ranked below websites that are fast to open. You could not call this whole process unfair as these changes into Google's algorithms were made after looking at statistics. According to the website abandonment statistics, the page abandonment rate goes higher with increasing page load times. The faster a web page loads the lower its bounce rate is. People make their decisions of moving on to a new website within seconds, so every second counts.
Page loading speeds are even more important for ecommerce websites where nearly half of the US shoppers believe they don't complete a transaction only because of the slowness of the website. In short, slow page loading speeds are not only affecting your website's traffic but also cutting down your conversion by half. All you need to do is hire a professional search engine optimization firm and let them get rid of all the bulkiness and clutter that's making your website heavy.
How SEO Increases Page Loading Speeds
Search engine optimization includes the optimization of your website using on-page and off-page techniques. Your SEO professionals will look into your website's code to see if it's the code that is causing your website to load slowly. With a few adjustments with the code, your page loading times can be increased significantly. Furthermore, they will look into the content that might be making your website heavier. They will get rid of the animations, images or videos that are causing delayed page load times. If those animations and images are crucial to your website, they will use compression tools to reduce the size of those images while still maintaining high quality.
They will also investigate into any plugins that your website requires when loading. Plugins can make the website heavy and different browsers interact with these plugins differently. They will make sure to use only the plugins that are optimized for all major browsers. When your search engine optimization experts are doing their job properly, they will also find out if there are any issues with your website's theme. Websites that are built using templates and themes can be quite heavy. This is why they are never considered a better substitute of custom website designs.Sometimes, your website is built perfectly and there is nothing wrong with it intrinsically that is affecting your page loading times. In fact, it is your host that's costing you all the lost traffic and missed opportunities of converting visitors into customers. Talk to your host and ask them to change a few things about your hosting plan. See if you notice any difference in page loading speeds. While it is not easy, you can still switch to a new host when your website is small and benefit from blazing fast page loading times.