Although social media is still a relatively new phenomenon, it is rapidly turning into a key element of the modern marketing mix. In addition, why wouldn't it, anyway? It has opened new avenues for marketers that before were too complicated or didn't exist. Now, businesses have a voice when it comes to their brand and, not to mention, a great way to engage and interact with prospects and customers.
In this digital age, having a well-managed presence on platforms like Twitter, Facebook, LinkedIn and Google+ has become a MUST for businesses to stay competitive and up to speed. Not having social profiles would undeniably be a strategic miss if you want your company to reach greater exposure. In this article, we have rounded up the top five reasons social media marketing should be a part of your marketing strategy:
- Increases Digital Exposure
With over one billion websites on the web, you need to work on enhancing your social media presence if you want to be found online. Social media, due to its huge amount of daily users, worldwide access and sharing capabilities, leads to massive exposure for your business. It allows information to be delivered instantly in the digital marketplace, giving business the chance to advertise their services/products to a much larger audience.
- Showcases Your Brand
If you are looking for a way to highlight your business and build your brand, what would be a better way to do that than managing a strong social media presence? Your prospects will subconsciously start viewing your company as an authority when you regularly update them about all the happenings related to your business. No matter what your business objective may be - whether driving new sales, building brand awareness or relationship building - social media gives you the tools you need to work in parallel on all of them. In the end, it all comes down to how well you are able to position your business on these social media networks.
- Boosts Sales
Your sales results will undoubtedly be jump-started as you have immediate access to consumer feedback. Your prospects are more likely to convert into customers if their requirements are responded to in a personal and prompt manner. With social media, you can easily discover the preferences of your customers to meet their expectations and needs, specialize in that specific niche, generate interest in your product list as well as research your competitors. If you want to monetize your efforts, trust us when we say, this will do the trick for your business!
- Cuts Marketing Costs
Social media is an affordable but effective way to marketing. It has convincingly surpassed traditional print advertising and marketing over the past few years. Furthermore, promoting your services/products on social media platforms will also increase your ROI. Not only does it grow your advertising opportunities exponentially, but also allows you to energize your PR efforts without the need for a huge time and money commitment.
- Improves Search Engine Ranking
Lastly, social media networks constantly bring high volumes of traffic to your website. This has led to the practice of integrating social media profiles to companies' websites in order to convert leads into prospects. In addition, did you know that search engines like Google take into account social media activity when ranking a website? This is also evident from the fact that the search engine giant has allowed Facebook business pages and live feeds from Twitter to show in the search results. So, if you want to maximize your marketing efforts, combine social media marketing with SEO and enjoy the results.