When you want your business website to compete with your competitors' websites, it is best that you take a look at some recent website design trends. Looking at these trends you will know what works and what does not. Rather than copying these designs, let them serve as an inspiration and create your own unique website. Hiring professional website designers should simplify things for you. Just let them know what you want and they will do the rest. However, it is best that you have something to tell and show them so they can follow those design elements easily. Here are some of the most popular B2B website design trends that really work.
- Inspirational Images in the Background
This has worked for many and it should work for you too. Putting an inspirational image in the background of the home page can make a huge difference. It represents your brand image strongly and creates a connection with the website visitor in an instant. What you have to do is to find the most fitting high quality image that goes along your branding elements as well. For example, if you are a sportswear company, you could put the image of a football player in the back. If you are a small business, think about putting the image of a local hero.
- Video Loops in the Background
Just like images, video loops have also become a thing on B2B websites. It won't be wrong to say that videos send an even stronger message than images. However, you have to be very creative with that type of loop you will play in the background. You have to think of something that instantly grabs attention and sends positive vibes. A construction company could show its skillful workers working at some site with a smile on their faces. A website design company could play an ultra-fast forwarded loop of a website's transformation. It goes as far as your imagination goes.
No matter how creative designs become with time, nothing beats minimalism. B2B websites have uses minimalism as a strong element in their design. The purpose of minimalistic websites is not to keep things simple and easy for the designers but to keep the main focus on company's vision, mission, services and brand image.
- Big Typeface
Big fonts have become very popular on B2B websites. First, they make the website look more legible and second, they contribute to the cleanliness of the website design. When you have a big typeface, you have to make sure to wrap up every point about your service within a few words. Of course, you don't want your paragraphs to look like essay, so you have to keep things short.
- Wise Use of White Space
The space available to you on the web page needs to be used wisely. You leave margins on every side of your notebook pages and in between the paragraphs to make things look neat. In a similar way, you have to use the white space wisely for making your website look neat. You don't have to fill every inch and centimeter of your web page. This not only makes your website look cluttered but visitors lose focus as soon as they look at your website. As a result, they walk away from your website within seconds.
- One-Page/Pageless Design
Another latest trend in B2B websites is the long scrolling pages. These websites are called one-page or pageless websites. These websites give users a very seamless experience. Keep in mind that tapping on small fonts and tabs can be quite annoying on smartphones. Such long-scrolling pageless websites are perfect for mobile device users.