Hiring a professional graphic design company is a good choice for anyone who wants to touch up their website, design posters for their companies, or a multitude of other artistic purposes. But choosing the correct graphic designers is an important first step. Here are a few things to look for.
A Company With a Portfolio
Most respectable designers will have samples on their websites and links to some of their work online. Seeing the website and judging if the work matches the kind of style you think will suit you is a good place to get started.
A Company That Responds Quickly
Unless you want a "cookie cutter" solution, then you'll want to contact the people designing for you directly. Communication is very important when considering intangible visions. Not just the initial response for your inquiry, but repeated communication to have a free flow of ideas so that you know you are getting exactly what you want.
A Company Willing to Challenge You
It is important to realize that these people are the professionals, not you. So if you explain your vision, you need to open your mind to their professional experience and let them have some creative leeway. Of course the customer has the last word, be sure to keep an open mind and not limit yourself to a single vision.
A Company With Great Customer Reviews
Reading through the reviews that previous and current customers have posted on a site is an excellent way to get a realistic feel about what kind of service you will be receiving. A lot of customers will have left links to what the designers have done for them to show off the work - it's another good way to see what you're getting yourself into.
There are other things that you need to keep in mind as well. It is very important that you choose ONE company to do your design work. The reason for this is to keep a consistent look across your website, advertising campaign, or whatever it is that you are ordering. There are many excellent companies out there, but choosing one will ensure a solid look across the whole spectrum.
One more thing that separates the amateur graphic designers from the professionals is their ability to see the "whole picture". The "whole picture" does not just mean the content that you have ordered, but it means seeing your work and considering it to the rest of the work in the industry. By keeping the whole industry in mind, skilled designers can give your work a unique edge that can differentiate your things from the rest of the crowd.