Social media marketing is one of the most important online marketing businesses for businesses. Today, your business is only as good as its social media reputation in most cases. You can now hire professional social media marketers to make sure your business' reputation improves on social media and you can compete with your toughest competitors. The fact is that there are thousands of small, medium and large sized businesses creating new content on various social media platforms on a daily basis. They don't all succeed to the same level just because they are creating content on a regular basis. What matters the most is the type of content you create. Here are some tips on the type of content you can share on social media to get the real target market attention.
- Content That Is Local
Local has a lot of value today. For brick and mortar retail businesses, it's social SEO that matter more than conventional SEO. By local content it means content that is personalized and optimized according to your target audiences located in different parts of the world. Think about it, a person living in India won't be much concerned about a festival taking place in Jacksonville, Florida. You have to get the attention of your Indian audience by creating content that they feel really close to. Talk about their local events, religious occasions etc. to get their attention. International businesses now create regional websites because they have realized the importance of "local" in the modern era of the internet
- Content That Invokes Emotions
More and more businesses are jumping in on this trend of creating emotional content. They have to create advertisements that their target audience can really immerse into. There are many ways of creating such content. First, you will have to consider the most well-known personalities of the world such as famous sports stars, movie celebrities and music personalities. You can also make events with international impact a basis of your emotional content. When you create advertisements that revolve around these personalities or events, people get an immersive experience. Not only does it help you develop a loyal bond with your customers but it creates a very positive reputation of your brand in their views.
- Content That Has Visual Value
There is nothing wrong with text-only content but that fact is that content with visual elements beats text-only content any day. If you spend a day on a social network you will realize that even the most basic posts from users have some visual content with them. Inspirational quotes from famous figures are a great example of this. You will naturally feel like sharing a quote as is but it does not get that much attention on social media in its raw form. People would add a relatable image in the background of these quotes to give them visual appeal. This proves to be successful and increases the click rate by manifolds.
- Content That Offers Informational Tips
Once again, it will be greatly enlightening for you to have a look at most of the content shared on Pinterest and other social networking platforms. Furthermore, a casual search on Google for something as simple as "how to open a can" will yield hundreds and thousands of results with step-by-step tips on the procedure. This shows that content that offers information and tips, and acts as a guide for people is really famous. You have to find ways to convert your content in this format. For example, if you are a social media marketing company you can create content with a title such as "5 biggest social media marketing mistakes".