Marketing is the backbone for a business' visibility. However, the way businesses market their products, services and brand has been changing with time. In the past, it was material marketing that changed to internet marketing as internet became virtually ubiquitous on the planet. However, how people use internet today has also changed. The world has moved fast from desktop devices to mobile devices, making it mandatory for businesses to come up with business mobile applications. To avoid any compromises on the quality they deliver, businesses use professional mobile application development services and spend thousands and millions of dollars on their applications.
However, why are these businesses so serious in having their own applications? Here are the reasons why a business mobile application is indispensable today.
- Mobile Device Users Love Applications
Various surveys and recent statistics show that smartphone and tablet users love to use mobile applications. They have more interest in using applications than visiting websites. Think about it, mobile users are spending 86% of their mobile usage time on applications. Only 14% of their time is being spent on using a browser. Whether it's their emails they want to check, new videos they want to view or a new update on their favorite social network, they prefer using applications to browsers. A simple answer to this question is that a website cannot match the experience that a mobile application gives. Many websites are annoying for users because they are not optimized for mobile platforms. Another reason why people use mobile apps is that they get everything in one place e.g. their account login, news feed, feedback section etc.
- An App Can Also Serve as a Marketing Channel
The best thing about developing your business app is that it serves as a free and direct marketing channel for you. You must spend thousands of dollars on email marketing, social media marketing, search engine optimization and banner marketing, but none of them is as direct with your customers as your application. Once a user has downloaded your application, you can use it to send marketing messages, new updates, recent news etc. What makes this type of marketing even better is the fact that your messages can show up in notification shades on iOS and Android operating systems.
- It Builds Your Brand Image
Can a mobile application really help you with your brand image? Of course, it can greatly help you build a brand image. If you go on app store or Google's Play Store, you will find out that mobile users are very active when it comes to giving feedback and reviews about the applications they have used. They literally talk about everything from the looks of the application to overall user experience. Google has even updated its review section accordingly where you can see individual rating given by users to every aspect of the application. The overall rating of your application and the tone of reviews on it can really make or break your brand image. Looking at this you should have your business app developed by professionals only.
- It Lets You Compete with Your Competitors
Whether you have had your business app developed or not, chances are that your competitors already have theirs ready. If you don't get your application up and running in time, you could lose a lot of visibility and brand value as a result. Think about it, mobile users look at your competitor's application several times a day. They get a glimpse of their application's icon and this creates an image in their minds. Sometimes mobile users download an application to use it only once, and this decision from them is immediate. However, once the application does the job for them, they keep it installed for use in future. This completely kills the chances of your application being downloaded.