There dozens of way to market your business on the internet and increase its visibility. No online marketing method is as powerful and important as search engine optimization. You need to fully understand the concept of SEO before you pay a professional SEO company for the job. SEO has been divided into on-page SEO and off-page SEO. Take a look at what they both mean and then you will learn why off-page SEO is just as important as on-page optimization.
Any improvements, modifications and works you do on your website to get a better ranking on search result pages will be called on-page SEO. In simple words, these are the SEO measures you take within the boundaries of your website. Some examples of on-page SEO include:
- Using keyword rich and relevant page titles
- Improving internal linking
- Introducing user-focused navigation
- Using Alt tags with images
- Improving page loading times
- Updating content frequently
- Developing mobile friendly pages
Of course, all of this is done to improve the website's ranking in search results.
Now, any measures you take, techniques you use and strategies you apply for improving your website's search result ranking outside the boundary of your website will be called off-page search engine optimization. There are not many activities that make up this type of SEO, but even these few are quite important.
- Creating backlinks
- Promoting social bookmarking
- Social media marketing
There is a lot of creativity involved in off-page search engine optimization.
How Off-page Optimization Is Equally Important
Think of on-page optimization as changes and improvements you are making to your workplace. You want a big sign on the face of the building, tiled floors, air-conditioned rooms, a vast waiting area, well-lit workplace etc. But here's the thing, these things only matter when someone enters your building. What you have to really worry about is how to get those people walk into your business? That's where off-page optimization comes in. On-page optimization definitely gives visitors a great experience on your website and some juice for search engine crawlers, but it cannot direct the traffic to your website like off-page optimization does.
When you create posts on social networking websites and want those posts to act as backlinks to your website, this is off-page optimization. These posts benefit not only from the people you share your posts with but from the followers of people who further share your posts. Imagine how much traffic you will get on your website if a blogger with hundreds of thousands of readers shares one of your posts for its good material. You will see traffic spikes on your website, and then your on-page optimization will be put to test. The bounce rate of the visitors, their average stay time, conversions etc. will be the metrics that will tell you about your website's on-page SEO.
Keep in mind that Google really holds high quality backlinks dear to its heart. This is why you should focus more on quality and less on quantity. When your stuff on social media shows great response signs in terms of likes, followers, subscribers, views, comments etc. search engines give weight to those indicators. When a search is performed for keywords relevant to your business, these indicators and backlinks convince Google to place you in the top results. This is because every quality backlink is a token of credibility from you to Google. Not to mention, you also benefit from the page rank and reputation of the websites from where you are getting the backlinks.If you wish to see your website improving in search results, pick a professional search engine optimization company that will focus on both, on-page and off-page SEO.