You could go through pages over pages on the internet that talk about search engine optimization and its importance for businesses. It is still shocking how so many small businesses do not go full-on with their SEO marketing campaigns and rather stick to other ways of marketing on the internet. They just don't realize the importance of professional search engine optimization for their business' online success. They are not to be fully blamed for making this mistaken choice. There are many factors that force them to think this way. Here are some reasons why small businesses and startups don't really take SEO seriously.
They Don't Know the Worth of SEO
No matter how hard you try, you can't please the whole world. While all the giant businesses of the world are using SEO to their advantage, there are still many small business owners who don't see any worth in doing SEO. They need to understand that most relevant and potential traffic on any website comes from search engines. These are the people who have searched for a particular thing all by themselves. It's not that you went to their homes and convinced them to go online and search for your business. Their search for a particular product, service or piece of information is a solid proof that they are interested in something.
Now, out of billions of searches that are performed on search engines on a monthly basis, you could definitely benefit from at least a few thousand.
They Think They Are Late
One more thing that keeps them from doing search engine optimization for their small businesses is their belief that they are late to the party. You are never late in the world of businesses. When you do things the right way, you get a response nevertheless. You might see the big giants of the world when you search for a particular thing on Google, but after 2 or 3 top results, you will see other companies too. Just make sure you get in touch with the right SEO company, so you can be sure that your website's ranking will improve over time.
They Are Unaware of Local SEO
Despite being more powerful and targeted than regular search engine optimization, local SEO still remains unknown to many small businesses. With local SEO you target the local crowed, which happens to be the most relevant and potential crowd for any business. You face less competition in the world of local SEO and the conversion rates are much higher. When small business owners hear about SEO, they have this disbelief that they can't compete against thousands of businesses. But the number of businesses they have to compete with when doing local SEO is much smaller.
They Have Met the Wrong People
Of course, the people working in an industry are the representatives of that industry. If you have met some search engine optimization firm and all they did was made promises of getting you in the first result pages, they did not represent the industry very well. SEO is about improving the website as a whole i.e. the content, coding, page titles, page loading times etc.
It is an ongoing process and your SEO company has to give you reports on a regular basis on how well your website is improving and what keywords are proving to be most productive for your business. In fact, they even inform you how your competitors are taking the lead, if you have a lot of competitors in your business industry. Lastly, they will not make false promises of ranking your website on top in one week. SEO is an ongoing process and results take time to come out.