If someone is telling you to stuff the most targeted and potential keywords in your website content to rank high on Google, they are living in a world 5 to 6 years old. As good as it was for you to just stuff keywords in your content in the past, it is going to get your website punished severely if you do the same today. The most professional search engine optimization experts use keywords only naturally and avoid multiple use of the same keyword to their best. There are several reasons why unnecessary usage or keywords or keyword stuffing should be avoided. Here is how overstuffing of keywords will harm your SEO efforts.
- Visitors Will Not Stay on Your Web Pages
One of the reasons Google will rank your website down is your low visitor retention rate. When visitors don't stay on your website for more than a few seconds, this sends a signal to Google and other search engines that your website is not offering them anything worthwhile. Among many other things, keyword stuffing is an important reason why people will not stay on your website for a long time. Overuse of search terms and keywords can be grasped within a few seconds of reading a piece of writing. Not to mention, when you stuff your content with keywords you can't explain the idea right.
Rather than making content useful and informative for the website visitors, your writer is trying to achieve the keywords usage target. This results in unnecessary, unusual and unnatural use of keywords. Sentences containing keywords over and over have no value for the readers and within a few seconds they leave your website to never return. It's a lost customer as well as a lost opportunity to contribute to better ranking of your website.
- Search Engines Will Detect Them and Punish
Major search engines will punish you for stuffing your content with keywords. Google is the main player here that has launched several updates to ensure high quality of its search results. Google Panda, Google Penguin and Google Hummingbird are all names of updates from Google that came in time to time to get rid of black hat SEO techniques, low quality website content and poor backlinks. Through ongoing rollouts of these updates Google is constantly filtering its search algorithms and improving them. After so many updates, you don't stand a chance to rank higher on Google by stuffing your content with keywords.
Google will detect unnecessary keywords today or tomorrow, and then punish you accordingly. At first the search engine giant might push you down on its search results but your website could end up completely getting indexed out by Google so it never appears in search results.
- Your Brand Image Gets Hurt
Keep in mind that all your online efforts are not always focused on improving your website's ranking on search engines. A major part of your online efforts is focused on creating and improving your business' brand image. Your website design, the language used on your web pages, content shared on social media etc. all play a vital role in creating and strengthening your brand image. As soon as you start stuffing keywords in your content for SEO purposes, people lose trust in the content you share with them. Your content loses value and later on you might not get attention from your target audience even when you share some good stuff.
You to have to bear in mind that today's world, especially the online world, is very fast paced. People will label you and your business within minutes and never look back at you unless something exceptional happens. Avoid keyword stuffing in your website content, keep your content quality high and help your business rank higher on search engines.