When thinking of social media, the first few names that come to mind are Facebook, Twitter, and Pinterest. However, what you may not realize is that YouTube is an effective platform through which you can attract potential customers to your business and convince them to purchase your products. Hence, it is important that you include YouTube in your social media marketing campaign.
The main reason why businesses don't have YouTube at the top of their list when deciding on the social networks they want to market themselves on is because of the unique dynamics of the medium. As you would know, YouTube is the largest video sharing website in the world. However, the fact of the matter is that YouTube is among the leading search engines on the internet and even Google considers it a major traffic driver.
So, if you are planning to enhance your social media marketing strategy or coming up with a new strategy altogether, here are some reasons why you should not ignore YouTube:
You Don't Need Videos
Did you know that you can use YouTube effectively for marketing your business without actually posting any videos on the site? One of the main reasons businesses are apprehensive about using YouTube is they are intimidated with the thought of creating videos and then posting them online. The thing with videos is that you need to invest a lot of money in creating and producing videos. Setting up an account on YouTube is completely free of cost and you can share videos, comment on videos, and 'like' videos.
Share Informative Content
The key to making YouTube work as part of your SMM strategy is to share valuable and informative content with your followers. Today, to attract your target audience, you need to offer value in the information they receive from you. Through YouTube, you can pick and choose videos that relate to your brand and then share them through different social media channels, such as Twitter. You can even embed videos on your website directly from YouTube and then share them with your followers.
Increase Social Activities
The key to making SMM work is to increase your social activities. Like Facebook and the likes, any activity you carry out through Twitter also generates traction and allows you to attract more people to your brand. You will get more followers, shares, likes, and subscribers. You can then target them by sharing valuable content and convincing them to purchase what you offer.
Videos Are Popular
Last, but not the least, you cannot and should not ignore the fact that videos are popular. Hundreds of millions of videos are watched on YouTube on a daily basis. Not leveraging the platform for promoting your business means you are losing out on potential customers. There is a good chance your competitors are using YouTube as part of their SMM strategies and if you don't, you won't be able to keep pace with them. By harnessing the power of YouTube, you can gain an edge on the competition and attract more customers to your brand.
As they say, a picture speaks a thousand words, but you can probably speak a million words a minute through a video, provided you use it effectively and integrate it perfectly in your SMM campaign.
So, as you can see, YouTube can be an effective part of your SMM campaign. The key to making this work is hiring a professional social media marketing company to formulate a comprehensive strategy for you. This way, not only will you be able to attract potential clients through video but also leverage YouTube to your advantage.