Letterhead is one of the marketing materials that require business owners to be educated about them. They are an amazing piece of marketing material but their value can only be understood when you go deep down in how marketing impacts people's decisions. When it comes to getting a letterhead designed for your business, you are encouraged to seek professional graphic design service to have a compelling letterhead created. You don't want to do it yourself because an unfinished and improperly done letterhead can send a very negative impression of your brand. Now, why should you have a business letterhead to begin with? Here's why:
It Makes You Appear Professional
In the business, your seriousness is identified with the small things you do. For example, how early or late an interview candidate appears for their interview can tell a lot about their seriousness with their work. In a similar way, the way your website is designed, the looks of your letterhead etc. can tell your partners and customers about your professional enthusiasm. With a letterhead designed carefully, you can send a very strong impression to your customers about your business ethics. Write a letter on a sample letterhead and a copy of the same letter on a white piece of paper, and then compare the difference between the two.
It Reflects Your Vision
Every business starts with a vision. Whether it is that you want to change the world or put an end to pollution, you have to show your passion for your vision in every move of yours. If you are a professional clothing line business and dress casually yourself, you will not be doing justice to your vision. Similarly, you can design your letterhead to be an exact reflection of your vision. If you are selling luxury products or services, you will have to work to come up with an expensive and luxurious looking letterhead. If you manufacture fun products for kids, you want your letterhead to be fun and entertaining as well.
It Makes You Relevant in B2B Community
No business can run smoothly and for a long time without B2B relations. As you continue to run your business for years, your B2B relations start to increase. Now, being a part of this B2B network, you have to look one of them and not the odd one out. You can go through the letters you receive from your business partners to find out how many of them are written on professional letterheads. Now, imagine your business proposal (written on a plain paper) placed alongside a bunch of proposals from other businesses (written on professional letterheads) on an executive's desk. Businesses don't partner with other businesses for emotional values. They want professional business partners and so you should definitely invest in a graphic design company that can make you a professional letterhead.
It Makes You a Brand
For a business to become a brand, it needs to have its mission statement translated across all its marketing materials, whether digital or printed. Your business logo and brand's color scheme will have a stronger impression when they consistently appear in all forms of communication you do with your customers and partners. You can consider your branding efforts successful when your customers have started to imagine your logo and brand color scheme whenever they hear your name. However, keep in mind that you will need professional help to create a letterhead that's impressive enough to have a striking impact.The costs of your letterhead can vary depending on the complexity of its design and how many you want printed in one go. The bigger your minimum order is the less it will cost you for printing per piece.