Unlike the past, you have to create your websites today with mobile users in mind. You can't create a website for desktop users and think you have done the job. There are now more mobile users in the world than desktop users and the landscapes of the online world are shaping up for these mobile users. Website design companies are using the latest methods of website development to create websites that provide an equally memorable user experience on mobile and desktop devices. One of the ways to deal with the challenge of website compatibility across devices is to create responsive website designs.
A responsive website design adjusts according to the size of the screen of the device. This fluid design thus guarantees a pleasing user experience regardless of the device being used. Here are some of the greatest benefits of making your website responsive.
One Website for All
A responsive website design makes life easier for you. With one responsive website design, you are covered for almost all the different types of devices out there. You don't have to create separate websites for mobile and desktop users. Furthermore, with a website that is so smooth on mobile devices, you can postpone the idea of creating a mobile app too if your budget does not allow that. Your responsive website design along with its elements and content will adjust according to the size of the screen it is being viewed on.
Savings on Maintenance
When you have two different websites for mobile and desktop users along with an application, you have to spend thousands and millions of dollars in the maintenance of these platforms. With a responsive website design, you just have one website to take care of it all. You require maintenance only on your responsive website. Not to mention, responsive website designs are known for requiring very little maintenance.
Just a few years back Google announced that websites not optimized for mobile users will not appear on searches performed on mobile devices. With a responsive website design, you will never have to worry about that. Since a responsive website design adjusts according to the screen size it is being viewed on, it will be greatly visible in desktop and mobile search results. The best thing is that you will not have to spend extra money to work on the search engine optimization of two different websites.
A Perfect Ecommerce Solution
Your responsive website design is the perfect answer to people who use multiple devices and for online shoppers. The user experience of your website will be the same on any device. By using CSS maximum width property, you can make the images of your products shrink or enlarge according to the screen size of the device. This brings an important point of website loading time.
A Fast Loading Website
Since your website along with its images shrinks according to the size of the screen it is being viewed on, you never have to worry about your web pages loading slowly. This is a direct contribution to your website's improved search engine rankings. Keep in mind that mobile users are notorious for abandoning a website if it does not load within 3 seconds. With a responsive design, your website will load fast and will surely get the attention of mobile users.
A Higher Conversion Rate
Of course, when your website is pleasing to the eye and intuitive in navigation, mobile users love to come back to it. Surveys have shown that a great population of mobile users does not return to a website only because the experience on their mobile device was horrible. When your website flows like liquid, the conversion rates go up automatically.